Marco Gidaro

I established this company providing inflatable rides and amusements, partnering with Pizza Pizza Toronto to cater to events throughout the area. I am responsible for marketing and business development strategies, building awareness of the company’s services within the area, as well as handling booking and logistical services. I also manage all financial processes, including invoicing accounts receivable and payable, and appropriate permitting and event licensing.

I work closely with the creative design team to develop effective advertising and marketing strategies, including analyzing local markets to target appropriate clientele, selecting advertising mediums with the greatest reach and potential impact while remaining within overall marketing resources budget.

As the manager, I coordinate logistical and event planning activities for a range of clients, ensuring the appropriate allocation of resources to deliver on contracted services. I am in charge of developing employee schedules and work responsibilities for over 100 personnel, including tracking all hours worked for payroll and invoicing. I manage equipment maintenance and safety compliance processes, ensuring that all equipment meets provincial safety standards.

I provide overall planning and management for this annual March Break event, marketing the event to local children’s camps and daycares to meet event sales targets. In addition, I supervised and trained 5 sales staff, delivering coaching on effective sales and customer service strategies.