Marco Cheng

- Pioneer for establishing an ecosystem of digital transformation & AI governance framework that empowers and governs service competency to drive substantial positive impacts through synergising digital technologies with social services. - Identify, prioritize and develop AI-empowered solutions to reshape service experiences while enhancing operational efficiency across diverse service & organizational contexts; Specializing in bridging the gap between social services and technologies by translating potential technological capabilities into substantial service values. - Strategize digital upskilling and talent development initiatives to build a future-ready workforce that thrives in an ever-evolving digital & social landscape. Core Expertise: Digital Strategy | Governance & Stakeholder Engagement | AI Development & Value Creation | Change Management | Cross-Functional Team Leadership | Social Innovation | Social-Tech Partnerships

- Department head of 3 functional teams to strategize the development and transformation of corporate communications, marketing, partnership development and digital engagement to collaboratively innovate organization's branding, service and partnership experience. - Report to the Chief Executive to strategically advocate, nurture and innovate digital practices and transformation initiatives at organization level. - As a member of the organization's Steering Committee and lead a working group to orchestra digital transformation projects.

- Supervised and constructed digital landscape and campaign strategies for branding, service promotions and online fund-raising initiatives. - Planned, created, promoted and optimized digital touch-points, including website, social media, SEO/ SEM, eShop, etc… to achieve communication strategies towards different target segments. - Led and developed digital projects to build new applications (such as website, chatbot, mobile app & different API integrations with SaaS solutions) from ideation, prototype, testing to product launch, in order to escalate services/ communication campaigns into a more effective & engaging digital experience within limited budget.

- Developed digital marketing strategies and initiatives to explore and generate new asset transfer business opportunities. - Managed agencies/ vendors to plan and develop marketing creative, media buying and campaign website to drive effective marketing experience across different digital touch-points.