Marcio Lucena

- Provided strategic guidance to global clients across Fortune 500 and emerging businesses, delivering consistent 15% YoY increases in web traffic and 20% YoY growth in lead conversion rates for established enterprises, while driving 300%+ YoY growth metrics for startup clients. - Led 60+ projects as Product Management and Marketing Consultant, achieving 36% reduction in cost-per-acquisition and 30% YoY ROI improvements for enterprise clients, while helping SMBs realize 3x+ growth across key performance indicators. - Enhanced digital presence for diverse clients spanning 20+ markets—from early-stage startups to Fortune 500 companies—resulting in measurable increases in user engagement metrics and sustainable business growth.

Leading growth initiatives for OLX Brasil's marketplace platform serving 70+ million users and generating R$1B+ in annual recurring revenue. - Collaborated with cross-functional teams to redesign our onboarding experience, reducing friction and improving activation rates by 60% - Worked alongside our marketing team to develop growth loops that lowered acquisition costs by 40% while maintaining quality - Partnered with data science to create a North Star metric framework that aligned product teams around retention - Built an experimentation program with engineering teams that increased our testing velocity from 2 to 10 tests monthly - Developed user segmentation approaches with our analytics team that improved focus on high-value customer cohorts Worked closely with board leadership and investors to ensure product roadmaps deliver both exceptional user experiences and strong business outcomes.

• Leveraged e-commerce platforms, digital presence and CRM automations for streamlined sales processes and customer service interactions. • Managed online product, marketing and sales operations from a small local business growing into the national leading company specializing in customized resin sticker kits for kart racing enthusiasts. • Successfully penetrated markets not only within Brazil but expanding to other LATAM countries such as Uruguay, Argentina and Paraguay, ensuring high customer satisfaction in a specialized market.

As a Product Manager, I led collaborative efforts with development teams in Porto Alegre and São Paulo, overseeing a wide array of initiatives that significantly advanced the company’s digital capabilities and market presence. My responsibilities included: SEO Optimization Projects: Led SEO strategies for the portal, which achieved national leadership in organic search results. Platform Integration: Managed the integration of offers and clients with the ZAP platform, enhancing service delivery and user engagement. Content Portal Management: Oversaw the group’s content portals, including ZAP em Casa and ZAP Pro, ensuring they met the evolving content needs of our users. Automated Ad Campaigns: Coordinated with major platforms like Google, Facebook, Criteo, Mitula, and Nestoria to deploy performance-focused advertising campaigns, optimizing marketing impact across diverse channels. Innovative Projects: Led the development of "Quanto Vale" (an automated property price estimation tool covering all of Brazil) and managed the company’s BI and data mining initiatives, driving data-driven decision-making processes. Mobile and Web Development: Contributed to various projects including mobile applications (Android, iOS) and the ZAP Imóveis website, enhancing mobile accessibility and user experience. My role extended beyond project management to include defining product roadmaps, managing product backlogs, and conducting both quantitative and qualitative user research. I was responsible for setting and projecting annual and monthly targets, ensuring alignment with our strategic goals. I also led innovation projects, implementing processes such as Inception, Planning, Retrospectives, and Reviews. These projects involved a diverse range of stakeholders, from the board of directors to development teams and infrastructure managers, ensuring comprehensive engagement and project coherence.

SEM: Enhanced website's visibility, achieving an average of 25% YoY increase in organic traffic by optimizing SEO strategies across multiple platforms.Also elevated click-through rates by 30% YoY through targeted SEM campaigns. By focusing on key metrics and business goals, went from SEO Analyst to SEM Specialist to sole Product Owner responsible for three Classified Ads portals on Autos (Pense Carros), Jobs (Pense Empregos) and Real Estate (Pense Imóveis), which helped me the importance of prioritizing with great restrictions on development capacity. Acted actively during proposal and due diligence phase with investors as stakeholders, ensuring product vision and viability on product initiatives and platform's potentials, resulting in company being acquired by Grupo Globo which maintained our teams as a remote hub after acquisition.

- Gained comprehensive marketing foundation through hands-on involvement across all departmental functions, including collaborating on strategic marketing plan development and implementation that established my analytical approach to business growth. - Developed expertise in digital marketing fundamentals by independently managing email campaigns and growing the company's mailing database, building skills later leveraged to drive the 15%+ traffic increases achieved for future clients. - Created impactful promotional materials including folders and flyers, developing the design sensibility and messaging clarity that would become central to future client success. - Built client relationship management skills by supervising exhibition stands and managing promoter teams during industry events, laying groundwork for the consultative approach used across 60+ future client projects. - Cultivated strategic thinking by participating in cross-functional brainstorming sessions to expand brand presence and increase revenue within budget constraints, establishing the ROI-focused mindset reflected in future 30%+ client gains.