Marcio Borges

Pesquisador associado @ NetLab UFRJ

About

• Over 20 years acting in marketing and advertising area as a senior executive with international experience; • Solid experience in leading creative and innovative teams; • Over 20 years handling communication and marketing business in many sectors like: beverages, food/nutrition, Telecom, Beauty, healthcare, education, internet, retail, transportation, travel and tourism, finance, television and many others. • I Believe in diversity and gender equality as key drive to keep the business in the right track for the future; • I Believe in technology as an accelerator for human intelligence; • Solid knowhow using data as part of creative; • Co-founder of Kolab - Coca-Cola intelligence Lab and Nlab - Nestlé Intelligence Lab.

Country

Brazil

City

Rio de Janeiro

Industry

Marketing & Advertising

Skill

Expert Advisor, Atividades de integração de equipe, Análise de dados, Atendimento ao cliente, Ensino superior, Docência, Projetos de pesquisa, Pesquisa acadêmica, Media Planning, Digital Marketing, Online Advertising, Digital Strategy, Marketing Communications, Advertising, Creative Strategy, Integrated Marketing, Market Planning, Email Marketing, Strategic Planning, Marketing Management

Experience

Pesquisador associado

NetLab UFRJ

2017-3 - Present · 9 yrs 7 mos

Executive Vice President | General Manager Rio de Janeiro

WMcCann

2016-2 - 2026-6 · 10 yrs 5 mos

Rio de Janeiro Area, Brazil

Executive Vice President | Operations, Innovation and Strategic Alliances

WMcCann

2015-1 - 2016-1 · 1 yr 1 mo

Rio de Janeiro Area, Brazil

Responsável pelo estruturação, desenvolvimento e implantação dos Laboratórios de dados, mídia e tecnologia em operação dedicada para os clientes Coca-Cola (Kolab) e Nestlé (NLab) em joint-venture com a Cubo.CC

Vice President | Coca-Cola Account Director Latin America

WMcCann

2013-1 - 2014-12 · 2 yrs

Rio de Janeiro Area, Brazil

Head of Business Latin America - Global Accounts

WMcCann

2010-5 - 2013 · 2 yrs

Responsible for the Agency´s attendance group that is composed by the following clients: The Coca-Cola Company, ExxonMobil / Cosan (Lubs Division), TV Globo; Hotel do Frade & Golf Resort, BRMALLS, Even Empreendimentos Imobiliários, Patrimóvel, Ilumno Network, Supermercados Zona Sul e Statoil.