Marcia B. Doyle

A highly regarded Marketing Project Manager with expertise in the CPG industry. I have been impactful in the development of brand equity driving retail activation to engage shopper at the moment of choice. Respected as a resourceful change agent who navigates the matrix with relentless passion to achieve business results. I am a multi-disciplinary leader and fierce brand ambassador partnering with all process stakeholders including marketing, design, sales, creative agencies, studio and production teams. Valued for strategic mindset, ability to lead thru ambiguity and nurture relationships that establish a high performing team driving towards one common goal. I am known for my aptitude for managing multiple projects on aggressive timelines with patience and diligence. Core competencies and areas of effectiveness: Marketing Activation Project Management Creative Development Design Visual Identity Systems Print Production Partner, Agency and Supplier Management Photo Shoot Production Communication Mentoring and Training Budget Development Change Management Process Simplification