Marcia E V.

I work as a Group Product Manager, leading the implementation and consolidation of the Corporate Digital Products area, as well as defining the strategic vision and driving the delivery of digital products that support Integrated Planning, Manufacturing, Logistics, Finance, Human Resources, and Administrative processes. My role is focused on establishing the product management model, orchestrating collaboration across business, technology, and operations stakeholders, and driving value at scale, ensuring strategic alignment, governance, and the continuous evolution of the digital product portfolio.

I played a key role in the evolution of the Route-to-Market strategy across online and offline commercial channels, expanding its scope to the Northern Region of Brazil. In this context, I served as Commercial Planning lead during the incorporation of a new region into the company, structuring the commercial and customer service model for the North of the country, with a focus on implementing commercial and customer service policies. I was also at the forefront of the Digital Commercial Platform, leading the integration of technology solutions and digital enablers to increase sales team efficiency and strengthen customer relationships. I acted as a catalyst in the creation of the Sales Academy, driving the initiative collaboratively with the Commercial and Organizational Development teams, and structuring continuous learning and development tracks to strengthen the commercial and digital capabilities of the sales force. In addition, I led the Customer Relationship (CRC) and Telesales teams, with a continuous focus on enhancing the customer experience at Solar.

Responsible for the design and implementation of the Route-to-Market strategy across online and offline commercial channels, with a focus on maximizing profitability, ensuring portfolio availability at points of sale, and delivering excellence in customer service. I led the Digital Commercial Platform, spearheading the implementation of the company’s first B2B digital sales application and managing multidisciplinary teams to integrate technology solutions and digital enablers aimed at increasing sales efficiency and strengthening customer relationships. Through a strategic, data-driven approach, I led Business Intelligence and Advanced Analytics initiatives, enabling the sales organization to deliver more personalized purchasing experiences and improve performance in a constantly evolving market environment.

I was responsible for defining the customer service model and logistics planning, leading the implementation of Route-to-Market policies for sales and deliveries, with scope across the entire Northeast region of Brazil and the state of Mato Grosso. I worked on the governance and management of customer master data, including the definition of models for new customer prospecting. I led the development and implementation of continuous improvement initiatives for delivery models and drove the implementation of digital technologies across routing, palletization, and delivery tracking processes. I also acted as a functional lead during the SAP ERP implementation, being responsible for the validation and approval of Business Process Blueprints (BPP) for sales, customer master data, and logistics planning processes, ensuring alignment with business objectives and operational strategy.

Responsible for Commercial Planning and for defining the Customer Service (Route-to-Market) model, with a focus on structuring sales and merchandising routes, managing the customer database — including prospecting and master data governance — and analyzing commercial information and execution standards to identify market opportunities. Led the management and evolution of digital sales force tools, translating business needs into requirements to strengthen sales force automation and improve the efficiency of field operations.

I was responsible for Commercial Planning, with integrated leadership across pricing, commercial intelligence, digital tools, and sales support. I led the definition, implementation, and governance of pricing policies, ensuring continuous performance monitoring. I structured market execution analyses, leveraging data to measure performance, identify opportunities, and support strategic decision-making. I drove the evolution of commercial information tools, translating business needs into functional requirements for sales support systems. I coordinated commercial support at sales centers, ensuring operational efficiency and administrative support for field sales operations.