Marcia Diaz de Villegas

In this role, I oversee hospitality, customer service, online reputation management, patient rights, as well as various children and family experience programs. I leverage years in the fields of marketing, branding, and communications along with the knowledge of the impact of consistent/memorable care environments to foster preference and outstanding patient/family satisfaction.

Oversee marketing/branding for all health system entities: hospital, outpatient centers , physician enterprise as well as the foundation. Manage traditional and digital marketing efforts, corporate communications as well as physician liaison services.

Oversee all health system entities' marketing and communication efforts. Responsible for multi-media, community outreach, public relations, branding and positioning, tracking results as well as market research efforts.

Oversee the health system's strategic marketing, including the following functions: public relations,web presence, traditional and digital advertising, social media, events, service line marketing, network of outpatient centers' multi-media efforts, and crisis communication. I coordinate brand messaging for the various entities that comprise the health system. In addition to this, I manage a multi-million dollar budget and three departments.

Service line marketing campaigns, multimedia efforts and competitive analyses.