Marcia Teixeira

Latin America Business Intelligence and Project leader @ 3M

About

Passionate about learning and developing people, my career is driven by curiosity, innovation and finding solutions together. A senior executive with a career at 3M, Specialist in Strategies and Management, I have led different Business Units in B2C and B2B markets in Brazil and Latin America, with a holistic vision also strengthened through practical experiences in manufacturing, supply chain, e-business and Six Sigma. Recognized for carrying out true "turnarounds", I have had the opportunity to redesign business models in 10 countries in Latin America, prioritizing markets and customers, consolidating portfolios, developing new logistics models, processes and systems to drive results. Currently, I lead the construction and development of the Business Intelligence area of 3M's Consumer Group for Latin America, bringing data and insights for more strategic decisions. I seek to deliver sustainable financial results with courage, strategic vision and hard work. Oh, and whenever I can, I try to have an inspiring chat and learn something new – because it is through connections and exchanges of ideas that we build great stories!

Country

City

Brazil

Industry

Consumer Goods

Skill

Mentoring, Comunicações externas, Marketing estratégico, Comunicações de marketing, Gestão de orçamentos de marketing, Bens de consumo embalados, Percepção de marca, Fatia de mercado, Arquitetura orientada para o negócio, Comunicação, Processos empresariais, Estratégias competitivas, Gestão comercial, Habilidades analíticas, Análise de dados nos negócios, Leadership Development, Sales, Gestão de equipes, Turn Around Management, P&L Management

Experience

Latin America Business Intelligence and Project leader

1995-2 - Present · 31 yrs 8 mos

São Paulo, Brasil

• Spearheaded the development of the Business Intelligence area for 3M Consumer Group in Latin America. • Delivered actionable data insights to support strategic decision-making across the organization. • Collaborated with cross-functional teams to enhance data-driven initiatives and improve operational efficiency. • Fostered a culture of data literacy within the team, empowering stakeholders to leverage insights effectively.

Latin America Strategic Planning and Integrated Business, Leader

2022-9 - 2024-10 · 2 yrs 2 mos

São Paulo, Brazil

Responsible for aligning Latin America long-term business key opportunities to the company global strategies, refining and deploying an integrated end-to-end Business Planning.

Latin America Consumer Health & Safety, Division Head

2020-1 - 2022-8 · 2 yrs 8 mos

São Paulo, Brazil

Responsible for ‘translating’ global portfolio strategy into Latam specific priorities, leveraging Marketing tools to optimize business potential, including business model, portfolio management, marketing and sales planning, enabling faster and regionally aligned results.

Latin America Consumer Health Care, Business Development Manager

2015-9 - 2019-12 · 4 yrs 4 mos

São Paulo, Brazil

Responsible for the regional Business Plan redefinition moving portfolio strategy, optimizing regional communication and aligning channel prioritization, generating faster business growth above macro.

Automotive Aftermarket Division, Business Unit Manager

2012-3 - 2015-9 · 3 yrs 7 mos

São Paulo, Brazil

Responsible for the Business Unit turn around through portfolio strategy changing, NPI and market coverage redesign, generating CAGR sales growth of 9,7% and COI growth of 42%, from 2012 to 2014.

Office & Stationery Division, Business Unit Manager

2006-9 - 2012-3 · 5 yrs 7 mos

São Paulo, Brazil

Responsible for the business management, including the brands Post-itTM, DurexTM e ScotchTM, sales and COI growth through market coverage acceleration, Mounting Tape portfolio expansion and communication program and Supply Chain Process optimization. Business turn around through integrated communication programs with Post-it brand and key account management enhancing achieving of 20% local currency sales growth and 23% COI growth in 2007.

Consumer Health Care, Sales & Marketing Manager

2003-5 - 2006-8 · 3 yrs 4 mos

São Paulo, Brazil

Responsible for moving sales decline trend to growth, leveraging brand through portfolio expansion, numerical and weighted distribution increase, achieving a strong growth in sales and profit (26% in sales and 25% in COI).