Marc Hamelin

Biography From his assistant planner position to manager as VP General Manager, Marc's experience in different categories of advertisers has given him a vision that is both broad and relevant to several types of campaigns, from image-level campaigns to dynamic field promotions. In January 2017, Marc accepts a new challenge to take over the management of the traditional and non-traditional purchasing department of the Dentsu group in Montreal, Amplifi. There, he will be responsible for team management, day-to-day department operations, internal service as well as relations with the group's suppliers, particularly with regard to volume agreements, but also the development of several business opportunities. Prior to that, he was appointed to head the new Vizeum agency, an entity that is part of the group's international network. He was primarily responsible for the development of the agency and the relations with the agency's clients. He is particularly fond of out-of-the-ordinary campaigns that defy traditional media conventions, focusing first and foremost on content and innovation. Marc took care of several clients operating in different fields. At Carat, he was account manager for Danone, Sports Experts, Club Med, Fidelity Investments, Unibroue, Birks, Astral TV and Radio, Hydro-Québec, RIO and RDS, to name a few. Marc is also very involved in the industry : he held a seat on the executive board of the CDMQ (Quebec Media Directors Counsil) between 2013 and 2017, during which he also chaired the annual Media Awards competition in 2014 and sat on its committee in 2013 and 2015. He was also on the jury of the Festival of Media North America in 2018. More recently, he has published a book in French and English on the basics of media planning. Finally, Marc has been a lecturer in the Faculty of Permanent Education at the University of Montreal since 2005, where he is teaching his brand new version of the Creative Communication and Media advertising certificate course.