Marc Felsen

As CMO at TouchTunes I was responsible for driving the company's GTM strategy, demand generation, sales enablement, user messaging and engagement, loyalty marketing, branding, and marketing operations. Led marketing strategy to transform TouchTunes to a customer-first business. Drove 25% annual mobile growth, greater customer spend and higher LTV. Created largest-of-its-kind loyalty program for venue staff. Evangelized innovation and learning culture by creating customer education programs, mentoring initiatives and team-building and creativity workshops. Grew profit be developing new pricing strategies for subscription and interactive products and services. Leveraged owned media, social channels, loyalty programs and content partners to generate awareness, acquire new customers, increase engagement, and grow revenue. Developed customer insights through primary and third-party research, focus groups and customer data analysis. Focus Areas: * Sales enablement: sales and channel communication, education, collateral, support, events * New product introduction * Marketing analytics, analysis and segmentation * Demand generation and customer nurturing * Engagement programs and promotions * Mobile acquisition, retention and growth * Loyalty and rewards programs * Media operations for direct and programmatic partners

Leader in crowd-sourced music for businesses in over 65,000 social venues across North America - member of executive team leading corporate and product marketing across the product portfolio. Developed and executed B2B channel marketing programs driving 200% growth in active venues across North America. Developed and launched channel loyalty program and grew program to over 100,000 members Expanded mobile app user base and grew mobile revenue over 25% annually by creating engaging, personalized content and promotions. Leveraged large data sets including user location, user history, user preferences and venue vibe to drive personalized messaging and increased spend and loyalty.

Instituted sales enablement processes to create a unified brand message, improve sales collateral tools, increase top-of-funnel leads and drive higher sales. Developed and executed go-to-market-plan and launch for a series of game-changing new products that reinvented the crowd-sourced music experience. Led messaging, sales enablement, communications, PR, and launch events. Developed industry’s first customer education program in support of the company’s B2B2C model to reinforce company’s market leadership position and improve sales and partner performance. Created requirements for media publishing capabilities enabling launch of paid media business.

Drove customer acquisition and retention for this big-data, financial fraud and anti-money laundering analytics leader. Standardized branding across product categories, conducted primary and third-party market research and developed and executed company’s first national user conference. Focus Areas: Branding, Research, Sales Enablement and User Conferences.

Responsible for marketing automation product portfolio. Focus Areas: Market Research, Feature Definition, Coordination with US and UK Development Teams, Strategic Partnerships.