Marcelo Tinaglia

• Led end-to-end creator onboarding and activation processes, ensuring full compliance with contractual terms, platform guidelines, and delivery standards. • Owned creator pipeline operations, structuring workflows and tracking engagement stages, priorities, deadlines, and performance indicators to ensure execution efficiency. • Anticipated operational and delivery risks, proposing and implementing process improvements that increased reliability, transparency, and stakeholder alignment. • Acted as the main operational point of contact between creators, acquisition (SDRs), and internal content and design teams, ensuring smooth handoffs and execution consistency. • Supported creator acquisition efforts through funnel guidance and lead qualification, contributing to higher-quality creator sourcing and faster onboarding cycles. • Ensured creator deliverables aligned with Meta/Facebook content and partnership standards, maintaining quality, compliance, and campaign execution excellence.

• Scaled the streamer ecosystem by onboarding, developing, and retaining creators through personalized growth plans and strategic partnership management. • Designed and executed international recruitment campaigns, expanding the active streamer base and strengthening market penetration across LATAM. • Developed and presented business proposals, negotiated partnership terms, and built long-term relationships to drive mutual growth for creators and the platform. • Acted as the primary escalation point for streamer issues, resolving complex operational and partnership challenges while improving platform trust and satisfaction. • Led ongoing communication with streamers and internal stakeholders, ensuring alignment on platform updates, monetization opportunities, and growth initiatives.

• Prospected and onboarded agencies, eSports teams, and high-potential creators, expanding the platform’s high-quality talent pipeline across LATAM. • Designed and executed targeted creator acquisition campaigns, accelerating onboarding of top-tier creators. • Managed and coached a portfolio of creators, providing strategic guidance to improve content quality, engagement performance, and consistency. • Partnered with creators to optimize monetization strategies and platform tools, driving increased revenue per creator. • Operated as a LATAM content specialist within a China-based organization, aligning local execution with global platform strategy and priorities.

• Led and developed operational teams supporting gaming creators and influencers, improving performance consistency and service quality. • Managed complex creator and partner issues, including high-pressure and crisis scenarios, delivering effective and sustainable resolutions. • Oversaw creator financial inquiries and disputes, ensuring fair outcomes aligned with platform policies and long-term relationship health. • Analyzed operational and creator feedback to improve workflows, increasing satisfaction, retention, and operational efficiency. • Managed creator relationships involving Facebook-based creators, ensuring policy compliance, monetization continuity, and platform alignment.

• Progressed from Business Analyst to Operations & Business Manager within a regulated financial services environment. • Managed real estate credit operations across multiple business units, overseeing client onboarding, documentation analysis, and credit approval processes. • Acted as the intermediary between financial institutions and end clients, ensuring compliance with banking regulations and contractual requirements. • Led and trained operational teams, improving service quality, process consistency, and client satisfaction. • Built a strong foundation in risk analysis, contract interpretation, and operational compliance within a high-responsibility environment.

• Supported daily business operations within an IT services and equipment company, combining technical and administrative responsibilities. • Provided on-site technical support and customer-facing service, resolving operational and technical issues. • Managed administrative workflows, documentation, and internal coordination to support business continuity. • Developed strong organizational discipline, problem-solving skills, and hands-on operational execution early in career.