Marcelo Teixeira dos Santos
Consultor de negócios @ Amoveri Hub
About
I have over 20 years of experience in industrial innovation and digital transformation, with a solid background in managing R&D portfolios, technology transfer, and leading operations in advanced manufacturing. Throughout my career, I have led teams and projects in applied research institutions, automation startups, and universities, always focusing on sustainable results, applied innovation, and societal impact — connecting research to industry to improve lives through more efficient processes, cost reduction, and sustainable expansion of productive ecosystems. I take pride in achievements such as coordinating the development of artificial respirators during the COVID-19 pandemic (increasing national production tenfold and nationalizing strategic components), scaling a startup from R$ 500,000 to R$ 6.5 million in four years (focusing on business development and sales in automation), and securing funding for R&D (average ticket sizes of R$ 4,5million through EMBRAPII, FINEP, and ROTA 2030), always prioritizing people development and continuous process improvement, such as implementing IoT and collaborative robotics technologies to enhance competitiveness and reduce emissions. My leadership style is based on transparency, collaboration, and autonomy, and a leader's role is to inspire, guide, and create conditions for teams to grow, fostering innovation ecosystems that respect the environment and strengthen communities. Today, I seek to continue adding value by developing innovative businesses and products, combining experience, strategic vision, and an innovative mindset to tackle complex challenges in industrial organizations. To facilitate our communication, we can connect in Portuguese, Spanish, or English.
Brazil
Joinville
Higher Education
Gestão de engenharia, Desenvolvimento estratégico de negócios, Consultoria em desenvolvimento de negócios, Marketing Strategy, IT Enabled Business Transformation, Innovation Management, Business Relationship Management, Customer Relationship Management (CRM), Talent Management, Strategic Partnerships, Business Development, Organizational Leadership, Leadership Development, Partner Relationship Management, Innovation Development, Portfolio Management, Strategic Leadership, Research and Development (R&D), Artificial Intelligence (AI), Financial Management
Experience

Consultor de negócios
Жоинвили, SC
Consultor de Inovação e Estruturação Financeira | AMOVERI Atuo na prospecção e na viabilização de projetos de PD&I, ajudando empresas a superar a barreira do investimento em inovação. Meu foco é identificar oportunidades de fomento e estruturar modelos de capital que reduzam o risco financeiro e acelerem a execução de projetos tecnológicos e industriais. Como apoio as empresas na AMOVERI: 💡 Mapeamento de Oportunidades: Identificação de linhas de crédito subsidiadosubsidiadas dede fomento alinhados à estratégia do negócio. 💱Engenharia Financeira: Estruturação de modelos de capital para viabilizar o roadmap de inovação. 📅 Desenvolvimento de Projetos: Apoio técnico na construção de propostas relaboraçãora captação de recursos.

Manager Project Management
MTDS Consulting
Brazil

Gerente Indústria 4.0
MTDS Consulting

Operation Manager
Joinville, Santa Catarina, Brazil
✅ Leadership of R&D operations in advanced manufacturing and laser technology, optimizing the execution of complex projects to ensure high-impact technological deliveries and technical compliance. ✅Optimization of facility management and restructuring of the salary and position plan for researchers, resulting in a direct increase in operational efficiency and retention of highly qualified talent. ✅Comprehensive management of human, financial, and laboratory resources of high complexity, ensuring consistent achievement of annual revenue targets and financial sustainability of the business. ✅Articulation of strategic partnerships between industry and academia, strengthening the innovation ecosystem and expanding opportunities for technological cooperation and new business ventures. ✅Monitoring of strategic performance indicators (KPIs), implementing continuous improvement cycles that ensured full alignment of operations with the institution's long-term guidelines.

Technology Manager 4.0
FIESC - SENAI/SC - Joinville
Rua Arno Waldemar Dohler, n° 308 Zona Industrial Norte, Joinville-SC, CEP 89218-153, Brazil
✅ In the context of the digital transformation of the industrial sector in Santa Catarina, I designed the NEXT 4.0 plan, connecting emerging technologies to industrial productivity, resulting in expanded adoption and strengthening regional competitiveness. ✅ In partnership with the UNISENAI team, I conceived the Multicyber project for the implementation of a cyber-physical laboratory focused on digital twins, securing R$ 2.5 million through FAPESC and enabling the development of innovative projects in advanced manufacturing. ✅ As the initiator and coordinator of the CYBERTECH project (UNISENAI and Innovation Institutes in Joinville), I structured a digital platform for integrating innovation projects with industry, securing R$ 15 million in funding through FINEP and accelerating technology transfers. ✅ I structured the INNOVATION and TECHNOLOGY ROADMAP for the SENAI Institutes in Santa Catarina, aligning technological capabilities with industrial needs and driving the governance and execution of R&D initiatives.

University campus manager
UniSENAI comprises a University Center in Blumenau and four campuses: Chapecó, Florianópolis, Jaraguá do Sul, and Joinville. We help form a new generation of socially responsible engineers and technologists who carry the mental model of actual transformers. Each egress will be able to create a positive impact and transform their local reality, their community, and their businesses, promoting a better quality of life for society. UniSENAI aims to contribute to social transformation through quality education. Our social responsibility is strongly aligned with developing projects that meet the community's needs and solve complex problems in an industry in constant change.

Technical & Innovation Coordinator - SENAI Innovation Institute in Laser Processing
Joinville, Santa Catarina, Brazil
The SENAI Institute of Innovation in Laser Processing is the first laser materials processing center in Latin America. With applications in various industrial sectors, the laser has properties directly linked to advanced manufacturing concepts and can be used in multiple tasks. That's why it's one of the most versatile and expanding technologies today. The institute offers the industry a unique structure, with exclusive equipment, such as the second-largest machine in the world in laser metal deposition and the opportunity to develop innovative products and solutions. MAIN EQUIPMENT Metal 3D Printers / Laser Coating Machines / Laser Welding Machine and Laser-Arc Hybrid Welding / Systems for Texturing and Functionalization of Surfaces with Pulsed Lasers / Shared Infrastructure for Material Characterization, Machining, and Metrology. SERVICES OFFERED Laser Metal Deposition: component manufacturing and repair; Selective Laser Fusion: design and manufacture of light, complex and customized parts; Design for Additive Manufacturing (DfAM); Hybrid Manufacturing; Research and definition of the additive manufacturing chain life cycle; Immersion and training in additive manufacturing through the Academy of Additive Manufacturing (AMA).

Executive Director
Joinville, Santa Catarina, Brazil
The Secretariat of Urban Planning and Sustainable Development - SEPUD is an organ of the Direct Administration of the Municipality of Joinville, whose purposes are “to plan urban development policies in the Municipality, indicating and coordinating its means of execution, aiming at the sustainable development of the city, promoting actions that seek to integrate the Municipality with the various cities, regions or countries, to encourage educational, cultural exchange and economic development.”

Professor Of Business
Joinville, Santa Catarina, Brazil
Com base na minha experiência profissional de 30 anos, como professor ministro os conceitos da administração estratégica. Com base nesses conceitos os alunos passam a desenvolver o planejamento estratégico de suas organizações de forma prática. Primeiramente esses alunos apresentam o seu negócio em um modelo CANVAS e na sequência aplicam uma metodologia para a elaboração e implementação desse PE. Dentre os temas abordados estão as práticas do diagnóstico estratégico; a elaboração da missão da empresa e os valores da organização. A partir da análise de SWOT e da definição do negócio elaboram-se os objetivos e definem-se os desafios empresariais e suas estratégias Empresariais. O desdobramento desses objetivos resultam nos projetos e planos de Ações, com as respectivas métricas (KPI's) para controle e avaliação e atualização do planejamento estratégico.

Mentor in INOVAPARQ
INOVAPARQ - Information Technology and Services
The mean activity is mentoring in science, technologies, the innovation in startups, to promote the development of scientific and technological activities. In the same way, improve human resources as well as technology absorption and transfer. Finally, the scientific and technical skills available to these companies.
Education
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