Marcelo R.

• Bringing the LEGO® Play to more kids in Brazil through Wholesale, Grocery and Department Stores channels. • Inspiring and developing the builders of tomorrow by generating value to partners. • Local Community Engager. • LEGO Play Agent.

• Drove sales and implementation of an AI SaaS platform specializing in Smart Product Recommendation for e-commerce businesses across LATAM. • Dealing with online retailers, agencies and vendors, from initial meetings to closing deals. • Cross-functional activities among internal and external stakeholders.

• Sales Manager for Mobile Division for the National Retail channel in Brazil. • Marketing, sales & operation management: Product, pricing, promotion and channel management. • Driving internal and external cross-functional initiatives along all stakeholders. • Marketing budget management, improving sales, revenue, profit and KPIs.

• Partner Manager for Google Next Billion Users (NBU) in Brazil, supporting all NBU products such as Google Station and Google App Rewards. • Identifying new opportunities and partners. Supporting sales pitch, product feedback and business models to accelerate regional growth. • Building and Nurturing C level relationships with existing and potential Google partners. • Working collaboratively with cross-functional teams within Google (e.g. Product, Engineering, Legal, Policy, Operations, Finance & Marketing).

• Mobile Operator Smartphone sales. • Optimize marketing investments and sales performance. • Develop new and existing sales channels to maximize sales and increase Samsung’s market share. • Go-to-Market strategist, customer’s demand generation, sales forecast, factory planning, stock coverage, sales campaign and pricing.

• Network with all major Brazilian operators to identify and generate new business opportunities. • Define, sell, develop, implement and manage Digital Subscription Services in operators such as TIM and Oi (e.g. www.timbancavirtual.com.br & www.fluidapp.com.br). • Gross revenue of ~R$ 10 millions per year. Average growth of 20% quarter over quarter. • Channel management, to guarantee user base growth and higher rates of return on investments.

• Regional Manager for BlackBerry’s solutions at Vivo. Responsibilities included pricing, sell-in, sell-through, sell-out and inventory monitoring. • Developed new and existing sales channels to ensure BlackBerry’s market share. • Designed and developed sales incentive campaigns to increase sales. • Maximized marketing investments by managing sales performance.

• Developed and managed Vivo’s handsets portfolio for consumer and corporate segments (Headquarters). • Negotiation with handheld manufactures and suppliers, determining the purchase volume and target prices for the devices (Headquarters). • Responsible for the stocks & distribution of handsets and SIM cards to Vivo stores, dealers and retailers (Regional Branch). • In charge of street-price analysis to guarantee competitive advantage in the Market (Regional Branch).

• Project leader for strategic projects such as Unlocked Phones, outsourced distribution and the merged group (Oi, Amazonia Celular and Brasil Telecom). • Managed the National Handsets portfolio for the consumer segment. • Handhelds price analysis to guarantee competitive market position. • Interacted with Marketing, Logistics, Procurement and Financial departments.

• Inventory management of all TIM regional Distribution Centers. • Logistic analysis - Stock, Sales and Purchase. • Support of purchase volumes of handsets, scratch cards and SIM cards. • Use of specialist product knowledge to guarantee competitive market position.

Institution ranked as 30th in the world (4th in the UK) in the Financial Times Global MBA Ranking 2021 (https://www.ft.com/content/4376308f-c7e8-4388-bd05-6b9dcbb39aba). My goal with this MBA was to fulfill my potential and improve skills to become a better leader and communicator. Been able to succeed in any position in the next years, generating incremental value to my team and the company. It took a lot of commitment, spending weekends and spare time to undertake all the readings, writing, workshops, assignments, study cases, reflections and learnings during the two years of the MBA program. I am very satisfied with the results which landed above expectations, giving me a new mindset of continuous self-improvement. Both personally and professionally, every day and in everything I do. #graduation #business #mba #ambs #globalmba #merit #mbalife #continuouslearning #continuousimprovement #betteryourself #bettereveryday #tinygains Alliance Manchester Business School

The International Diploma Program (IDP) certificate in Marketing gave me knowledge to understand the vital role of marketing in the success of any company. Through case studies, team projects, and simulations, analyzing market conditions; investigating the relationships of product, price, promotion, distribution, customer relationship management, and packaging; and learning to develop an integrated marketing plan. Courses involved: Introduction to Marketing Marketing Research Marketing Metrics Integrated Marketing Communications Global Marketing Brand Management Strategic Marketing Global Business and Marketing Strategy Overal GPA: 8.5