Marcelo Hurtado A
MEMBER OF THE BOARD OF DIRECTORS @ CITEC - Cámara de Innovación y Tecnología Ecuatoriana
About
I’m a business transformation leader and digital solutions architect focused on turning technology into real, measurable business impact. With over two decades of experience, I’ve led innovation, product development, and tech adoption across key sectors including PropTech, security, cloud, and artificial intelligence. My core strength lies in designing and executing digital strategies that create scalable value — from building SaaS platforms to modernizing cloud infrastructures. I bring together strategic thinking, agile execution, and a deep understanding of customer needs to drive sustainable growth. As a founder and executive, I’ve built companies born digital, engineered to scale, and focused on solving real problems. Today, I lead operations and digital transformation across high-impact tech businesses in LATAM, aligning teams, data, and processes with business results. I believe in technology that not only automates but reinvents how companies operate, grow, and deliver value. My mission is to design digital ecosystems that drive efficiency, growth, and outstanding user experiences.
Ecuador
Quito
Computer Software
Computación cuántica, GROWTH STRATEGY, DevOps, Diseño de software, Desarrollo de software, Desarrollo de negocios internacionales, Software como servicio (SaaS), Tecnología de la información, Desarrollo de productos, Marketing digital, Proceso de ventas, Aplicaciones web, Aplicaciones móviles, Diseño de experiencia de usuario (UX), Condominios, Liderazgo de equipos multidisciplinarios, Capital de riesgo, Gestión de inversiones, Ventas y marketing, Análisis financiero
Experience

PRESIDENT OF THE BOARD OF DIRECTORS
Quito, Pichincha, Ecuador
I lead the strategy and direction of the chamber, representing the interests of the technology sector at the national level. Over the past 3 years, we have achieved significant growth, reaching 300 members and establishing a network of more than 100 strategic allies. My role includes promoting innovation, managing relationships with key stakeholders, and implementing policies that strengthen the competitiveness and sustainability of the technological ecosystem in the country.

FOUNDER AND BOARD MEMBER
Quito Ecuador
I lead the strategic vision, driving the growth and expansion of the company in property and condominium management. I establish key partnerships and make strategic decisions that guide the development of innovative solutions in the real estate sector. I directly support the General Management as an advisor in business development.

HEAD OF KLOUD
Latam
Leading the commercial strategy and regional expansion of Cloud, AI, and SaaS solutions across LATAM. Achieved +300% revenue growth in the first year, built strategic alliances with leading vendors, designed scalable business models, and positioned the brand as a regional benchmark in innovation and digital transformation.

CEO - IA FIRST
QUITO
En Auconsis ayudamos a las empresas a crecer, escalar y competir en la nueva economía digital, utilizando Cloud, IA, Analítica Avanzada y Computación Cuántica como motores de innovación, eficiencia y ventaja competitiva.soluciones innovadoras y orientadas al negocio.

CEO & COFOUNDER
ECUADOR-URUGUAY-PERU-COSTA RICA-HONDURAS-NICARAGUA-BOLIVIA
Habitanto is a technological platform for comprehensive condominium management, focused on administrators, owners, and service providers. Key Achievements: Expanded to LatAm. Over 100,000 users and +100% YoY growth. Ranked as the #1 StartUp in Ecuador and LatAm in condominium management. Profitable company, 100% Bootstrapped. Main Responsibilities: Overseeing daily operations and expansion across Ecuador and LatAm. Defining product vision and innovation. Leading a team of 20+ employees.

COFOUNDER - ADVISOR
593 CAPITAL PARTNERS
ECUADOR
First Venture Capital Fund focused on the technology and software industry, where I led operations and investment selection, conducting due diligence and providing strategic investment recommendations. My focus was on identifying high-impact opportunities in the industry, aligned with emerging trends and long-term growth potential

MANAGING PARTNER - SHAREHOLDER
CARANA ECUADOR (Vendida)
Ecuador
Coordination of International and Multilateral Funds: Managing international and multilateral funds, closely collaborating with project development teams at Carana Corporation, a consulting firm based in Washington, DC. My role focuses on managing strategic projects aimed at economic growth, entrepreneurship, and investment funds, ensuring the successful implementation of large-scale projects across various regions.

FOUNDER
FALITEC S.A (Empresa Vendida)
ECUADOR
Company specialized in the commercialization of supplies and machinery for the food industry, also offering personalized technical consulting at an industrial level. We provide solutions in formulation, process optimization, and production technology adoption, tailored to the specific needs of each client to enhance quality and efficiency in food product development.

DEPUTY MANAGER OF ECONOMIIC GROWTH
Ecuador
Red Productiva Project – Developed by Carana Corporation (now Palladium) and funded by USAID. A program focused on economic growth and development, driving innovation, entrepreneurship, and sustainability in key sectors such as tourism, environment, and agribusiness. I led more than 20 projects focused on economic growth, innovation, and sustainability, applying anchor enterprise methodologies to strengthen value chains, attract strategic investments, and generate sustainable employment in the region
Marcelo Hurtado A's Contact Information
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