Marcelo Xavier Usach

Encora Company We believe in the beauty of synergy in the development of outstanding solutions that help world-class companies achieve their goals. By empowering our talent to achieve personal and professional growth, we transform our industry and positively impact our community. Technology can change the world. We are proud to be part of this transformation and contribute to its evolution. Indecomm Digital, is an established leader in providing next-gen Product Engineering services and seamless Digital Experience focused on transformational outcomes for leading-edge tech companies.

Vision The present strong competition in the financial services market demands shorter time to market when launching new products and services for the customers, while at the same time improving operational efficiency in order to lower operative risk and cost. While using business architecture and dynamic redesign capability for identifying and changing processes, it is possible to align the IT with the business and change it into an increasing profitability tool. Mission Technisys’ mission is to be a leader in the provision of IT solutions aligned with the Financial Services Industry. Quality Policy Technisys, IT solution provider aligned with the Financial Services Industry, is committed to achieving customer satisfaction through: Designing products and services in open technologies, with high level of customization, user friendly, reliable and secure. Assigning the appropriate human resources for each project. Promoting innovation and improvements within the company. Assuring confidentiality and the client´s information ownership right. Applying best practices for each and every project. Offering well trained, talented and constantly evolving professionals. Locations USA, SPAIN, MEXICO, ARGENTINA, PERU, CENTRAL AMERICA & THE CARIBBEAN, URUGUAY, CHILE & COLOMBIA Annual Sales of u$s 3.5M

Development and reorganization of the new company, recruitment, updating of Processes and Technologies, direct relationship with the Marketing Director and channels for strategies and practices of sales forces and call center. Development of a Business Plan for 2013-2015, which was revised and approved firstly by Deloitte Uy and then approved by the CEO of BBVA Uy.

Development of the new stratety and tactics for the implementation of the new AVAYA and Cisco technology for the South Cone. Responsible for the implementation of special projects, such as the opening of centers in CL, Córdoba and Tucumán, participating in the creation of the law together with the Government of the Province for the development of the new industry. TP has about 4000 employees in Tucumán. Also, this law permitted the establishment of new top international call centers.

Development of the Sales and Marketing Strategy and Tactics for the South Cone (ARG - CL). Management of a team of 5 senior vendors. Elaboration of a methodology plan of pricing together with the Financial Department to allow limiting new risks for the company, maintaining the gross contribution of 35% for each agreement. It was established for the sole use of commercial-business process follow-up in the different steps: www.salesforce.com. This tool allowed segmentation and doing market research. With such information it was possible to develop the Business Plan and the Sales Strategy Development.

Owner and co-founder of the first software manufacturing company in Argentina. IFS was member of the BGH group. A software development oriented company. The company obtained the CMM3 project certification, creating products in Argentina, USA, Spain, Chile and Ecuador. I spent three years and six months in Spain, visiting development centers that might need to outsource their developments. Responsibilities as Commercial Director: To develop the commercial department and the sales process. To design the budget and to evaluate the sales process. To assure the methodology compliance and the process defined in the level 3 of CMM To supervise and motivate the teams subject to the projects. To select the sales staff To develop different business lines

Development of all the alternative channels; WEB, call center, first Home Banking in Argentina. My mission was to grow up with customers, create the culture of technology-use to operate with the bank. Implementation of the Retail platform for all the branches, called BankPro (Texas USA). Creation of the Boston Access brand. Implementation of the first Home Banking of Argentina and the Banelco processor. First segmentation of customers, implementing cubes of business intelligence with Business Objects. Business alliances with the main shopping centers and retailers in Argentina for the distribution of ATMs. Those ATMs turned to be the ones with the greatest number of transactions in the country. Very active participation in the commercial transformation to the new processes of Boston 2000 and the implementation of Altamira as the new marketing and sales system; managing the process and product engineering area with 20 engineers in charge during 18 months. This team took part in the integration and acquisition process of the Deutsche Bank. I worked during the previous process in the development of the new corporate image for the South Cone (except Brazil) in USA with the GRUPO BBDO adapting the name, logo and colors, including all the legal matters, as required by the Corporation (agreements, checks, legal representations, etc.)

In the Services and Productivity Department, development of the implementation of the productivity indicators of all the areas of the bank, particularly, for customers, operations and call center.