Marcelo Sereno

• Revenue Growth: Achieved consistent two-digit growth sequentially by implementing strategic initiatives that outperformed market trends. • Digital Transformation: Supported Tier-1 clients through their Digital Transformation journeys, modernizing vaccine manufacturing and pharmaceutical plants. • Strategic Execution: Led a high-performance sales team focused on delivering integrated solutions and services through a complex partner ecosystem. • Forecasting & Strategy: Developed regional forecasting and progress updates for global industry initiatives.

• Market Expansion: Drove a strategic market share increase within the Latin American Life Science sector. • Regional Leadership: Provided commercial and technical leadership for sales and pre-sales teams across multiple countries. • Stakeholder Alignment: Collaborated with global Marketing and Business Units to drive technology innovation based on emerging customer needs. • Executive Reporting: Delivered quarterly strategic performance updates to Executive Management regarding financial targets and industry initiatives.

• Business Development: Directed software business strategies for Brazil, Argentina, and Chile, focusing on product line positioning and commercial execution. • Channel Management: Managed assigned Solution Partner channels to scale Information Solutions across the region. • Sales Enablement: Supported distribution channels through pricing strategies, competitive evaluations, and high-impact tradeshows.

• Strategic Partnerships: Managed technical relationships for "Premium" and "Elite" level strategic customers across Latin America. • Global Standards: Led the rollout of global manufacturing standards for larger global accounts. • Systems Integration: Provided management for complex MES-to-Enterprise (ERP) integration projects.

• Business Scalability: Scaled Brazil operations from USD $1.2M to $6M in three years through aggressive business development and team leadership. • Consulting Services: Delivered international MES projects in the USA and Switzerland, supporting the Food & Beverage and Pharmaceutical sectors.

 Project development for MES Solution (Pirelli, Firestone, Rexan, Johnson & Johnson, Bosch).  Project coordination for MES Solution.  Pre-sales of MES Solution.  ERP Integration projects.

 Phone Support team building.  SCP Certification.  Support for RSView32 and SE, RSLogix5/500/5000, RSBizware.

 Training development of Tailored Training.  Train the trainer.  Provide training of RSView32 and SE, RSLogix5/500/5000, RSBizware, PLC 5, ControlLogix, SLC 500, PanelView, Automax, Drives AC and DC.

I am currently enhancing my professional toolkit with an MBA focused on the intersection of Artificial Intelligence, Data Science, and Big Data. This specialization enables me to bridge the gap between complex industrial operations and data-driven strategic decisions. Key areas of expertise developed: -Strategic AI & Generative Models: Leveraging Prompt Engineering and Generative AI to drive business innovation and efficiency. -Advanced Analytics & Machine Learning: Applying Deep Learning, Neural Networks, and NLP to solve real-world business challenges. -Data Architecture & Governance: Expertise in Data Mesh, Modern Data Warehousing, and robust Data Security Management. -Business Intelligence: Mastering Data Visualization and Storytelling to translate big data into actionable insights for high-level stakeholders. My goal is to leverage these technologies to foster innovation, optimize project management through AI, and lead organizations into the next era of digital transformation.