Marcelo Nichi

Sales and Marketing Director @ Indemil Indústria e Comércio

About

Executive with experience in Marketing, Sales CX and Commercial Excellence in the B2B market. International experience leading cross-functional teams in South and North America with implementation of Customer Experience, Sales Excellence and Marketing programs. besides developing partnerships with chinese companies. Ability to strengthen organizational alignment, train the commercial team and improve processes that impact the customer journey.

Country

Brazil

City

São Paulo

Industry

Food & Beverages

Skill

Ingredients, Competitive Analysis, Spanish, Business Strategy, Product Development, Dairy, Food, Food Industry, Portuguese, Food Science, Cross-functional Team Leadership, Strategic Planning, Marketing Strategy, Flavors, Food Processing, Agribusiness, Business Planning, Consumer Products, Food Technology, Personal Care

Experience

Sales and Marketing Director

Indemil Indústria e Comércio

2025-5 - Present · 1 yr 5 mos

Hortolandia, São Paulo, Brasil

Sales and Marketing Director at Indemil

Head Growth & Marketing

Indemil Indústria e Comércio

2022-3 - 2025-6 · 3 yrs 4 mos

General Manager of the Business unit Nishi Ingredientes focused on distribution to small and medium customers and food service. Structuring the Marketing area to provide guidance for business growth by refreshing strategic guidelines, branding and Marketing strategies. Leading the new business area exploring new channels and markets Leading cross-functional teams to improve internal processes with a focus on increasing efficiency and reducing costs, preparing the company for more sustainable growth.

Director Customer Experience & Sales Excellence South America

Ingredion Incorporated

2018-8 - 2022-3 · 3 yrs 8 mos

São Paulo, Brazil

Leadership of cross-functional teams to implement the customer experience and commercial excellence program in South America, being regional representative in the global CX and Sales Excellence committees. • Design and implementation of the customer research strategy, development of the customer centric culture and of the processes and technology involved, with the objective of improving the customer journey, associated with the assessment and development of the skills and competences of the commercial team

Sr. Manager Marketing Texture Springboard - North America

Ingredion Incorporated

2015-1 - 2018-7 · 3 yrs 7 mos

United States

• Texture platform leader in the United States and Canada, managing a portfolio of more than 100 SKUs with revenue of +USD$70MM, composed of specialties based on modified starches, hydrocolloids and systems that improve food texture. • Portfolio management, driving business development and innovation pipeline, as well as training the commercial team on new product launches and meetings with global strategic customers

Manager/Director Marketing - South America

Ingredion Incorporated

2009-7 - 2014-12 · 5 yrs 6 mos

Sao Paulo, Brazil

Leading a team of 6 (six) coordinators responsible for the regional consolidation of the Strategic Plan, regional coordination of 8 (eight) business teams for technical and commercial alignment, preparation of market studies and distribution channel strategies, implementation of global programs of Marketing and Innovation and management of information systems such as Euromonitor and Mintel.

Marketing Manager - Brazil

Corn Products Brasil

2002-10 - 2009-6 · 6 yrs 9 mos

Sao Paulo, Brazil

Leading a team of four analysts with responsibility for preparing the Annual and Strategic Plan, information systems, monitoring competition, organizing participation in trade shows and events, communication activities and customer support