Marcelo Buneder Sfeir

• Lead projects focused on driving user growth, enhancing customer experience, and improving operational efficiency, with a strong focus on meeting KPI targets. • Contribute to building a robust product by identifying opportunities and minimizing customer friction.

• Led the growth of the active driver base in Chile, managing P&L expenses to maximize results and optimize costs. • Monitored and analyzed the performance of 19 cities, designing strategies to ensure continuous market growth. • Managed projects focused on growth and operational efficiency, leveraging large dataset analysis to propose solutions, test hypotheses, and evaluate results.

• Led small and medium-sized restaurant operations in Chile, Costa Rica, and the Dominican Republic, ensuring business growth and operational excellence. • Designed and executed promotional strategies, optimizing budget distribution to maximize restaurant performance. • Managed KPIs and conducted data analysis to drive decision-making and improve results. • Collaborated cross-functionally with Product, Marketing, and Sales teams to align strategies and achieve business objectives.

• Played a key role in the successful launch of DiDi Food in Chile by designing and implementing effective promotional strategies for restaurants. • Developed and maintained KPI dashboards, enabling data-driven decision-making through comprehensive performance analysis.

• Managed and evaluated the charter portfolio across domestic and international markets, ensuring profitability and strategic alignment. • Optimized the South American route network from Brazil, enhancing efficiency and market reach. • Collaborated cross-functionally with Sales, Itinerary, and Operations teams to drive seamless execution and operational success.