Marcell Csaki

We help retail and franchise businesses turn strategy into execution and execution into growth. After 15+ years leading retail teams across global markets, I saw the gap: many companies have great ideas, but struggle to bring them to life on the ground. That’s where SERA comes in. We build scalable, people-driven systems that elevate performance in-store, online, and across international borders. From market entry planning to leadership training, from KPIs to customer experience, we support our partners at every level of the retail journey. What We focus on: 1.Retail growth & expansion strategy 2.In-market execution & team development 3.Performance frameworks & leadership coaching 4.Building scalable systems for multi-unit operations SERA was created for companies that don’t just want advice, they want action, accountability, and lasting impact.

- Responsible for all aspects of managing a single medium to large volume store - Manage people, store operations and store environment to achieve sales, service, organization, customer satisfaction and profitability goals and maintain operational standards - Manage financial budget including labor costs and overall expenses - Develop strategies to maximize role of store within District (look beyond single store to district impact) - Manage Department managers and sales associates and develop in-store talent. - Responsible for communication and delivery of rewards and recognition for store team - Creates plans to address loss prevention concerns with LP - Create succession plans, and effectively manage performance and corrective action processes in order to drive Human Resources planning. - Supporting at new store openings

• Responsible for managing the day to day operation of the flagship store, setting customer service standards and launching initiatives to hit sales targets, as well as developing and motivating the team. • Reporting directly to the Brand Manager and the General Manager. Trend reports, Window reports, Best sellers reports, Mix monitoring (comparing the stores in the country) and General report from the income of the store. • Formulation of VM, merchandising strategy for future development. • Leading, motivating a 12 members team. • Ensuring that all departments in the store, organized, and following the latest guidelines. • Corporate working with the marketing manager, marketing activities, brand profile. • Visual Merchandising, window organization according to the season updates. • Training and supervise employees • Ensure banking is managed efficiently and cash and receipts are reconciled. • Manage the weekly shipment. • Coordinate sales promotions, and provide sales targets. • P&L management. • Offering possibilities to the Brand Manager for the new collection. • Monitoring and reviewing store performance on a regular daily, weekly and monthly basis. • Ensure that team follows all KPIs to ensure top brand performance and to increase annual sales. • Implementing store compliance and health and safety procedures.

• Managing Hungarian online sales of apparel (Hugo Boss, Tommy Hilfiger) • Responsible for the continued growth of sales. • Developed concept for the online strategy utilising viral campaigns and ecommerce. • Managing the photo studio’s construction. • Responsible for finding online possibilities to sell all the remaining stock. • Working with other Central European webshops. • Working with the marketing team to find out the best and the most efficient solution for making the website as popular as we can. • Marketed the company by organizing fashion shows and special promotional events.

•Fittroom offers an online fitting room solution that enables the customer to experience the ultimate online shopping. •Mixing and matching from an extensive list of products from plenty of top brands. Key achievements 1.Signed 40top brands to our portfolio adding 2000 products to site. 2.In 2011 Fittroom won the Google award for the most creative web shop in Hungary. 3.Increased registered members from 0 to 40.000 in 2 months. 4.Signed with 2 of the largest media corporations in Hungary and implemented our service to their online magazine: a.Cosmopolitan.hu b.Life.hu c.This deal is planned to bring us 250.000 registered members by February increasing our number of visitors by 84%.