Marcell Tamás Nagy
External Consultant – Leadership and Media Sales @ atmedia Kft.
About
I am an experienced professional and leader in the field of media and communication. I have been in the business more than 30 years and has spent much of my career at international global media networks, in different manager positions (CIA, McCann, GroupM – MEC, Maxus, Wavemaker). During the years I have gained experience in the fields of: media and communication planning, corporate marketing and PR communication, market research (planning, interpretation and use), media trading acquisition, international relations, customer relations and customer relations team management, HR, performance evaluations, company leadership and management, contract negotiation and management, business acquisition - business development. In 2010 I established and led as CEO the Hungarian Maxus office – WPP/GroupM company - with continuous successful business results. After a global GroupM decision Maxus and MEC was merged in 2018 under a new brand name called Wavemaker. I have become a Business Unit director at here and leading Wavemaker’s subsidiary MFuture Hungary. In 2021, I obtained a second degree in Political Marketing and Communication Consulting at Corvinus University and as an individual entrepreneur, I periodically take on jobs and projects appropriate to this field. In 2023, I joined the MiértRádió? industry association as its project leader, to support and improve the perception of radio as a media, towards the advertising market players. In parallel, also in 2023, I started working as an individual entrepreneur providing public affairs consulting and strategic advisory services, leadership mentoring, as well as organizational and sales consulting.
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Hungary
Public Relations & Communications
Politics, Media Planning, Advertising, Digital Marketing, Marketing, Management, Team Management, Account Management, Trading, Recruiting, Contract Negotiation, Contract Management, Negotiation, General Management, Procurement, Political Marketing and Communication Consultant
Experience

Project Leader
Budapest, Hungary
My task, as the leader of MiértRádió industry association, is to support and improve the perception of radio as media, towards the advertising market players. Practically: creation and organization of strategy, events, researches, partnerships, case studies, campaigns and PR appearances.

Business Unit Director
Client service, team management / recruitment, media and communication planning, strategic planning, contract management, pitch management, performance evaluations, interpretation and use of market researches Biggest Clients: Media Markt, Pfizer, Huawei, Praktiker, Rio Mare, Lavazza, CIB Bank

Chief Executive Officer
Budapest
General management, client service, media trading, new business development, team management / recruitment, business plan, corporate marketing & PR, media and communication planning, strategic planning, contract management, pitch management, interpretation and use of market researches Biggest Clients: Fiat, Kärcher, Triumph, Honor, Pfizer

Media Account Director, Trading Director, Managing Director
Budapest
Client team management, client service, media trading strategy and negotiation, new business development, supplier contracts management, interpretation and use of market researches, communications and media planning Biggest Clients: Reckitt Benckiser, Magyar Telekom, Hyundai Magyarország, Szentkirályi Ásványvíz, Novartis, Mercedes-Benz

Senior Media Planner
Universal McCann
Budapest
Media planning & buying, client service and management, interpretation and use of market researches Biggest Clients: Coca-Cola, Opel Southeast Europe

Media Planner
CIA
Budapest
Media planning & buying, client service and management, interpretation and use of market researches
Marcell Tamás Nagy's Contact Information
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