marcela correa

manager commercial organization development cod

About

Marketing professional with experience in market research, brand consulting, consumer insights, and client service. Strong commercial, analytical and interpersonal skills. Oriented towards the achievement of company’s goals through strategic thinking and teamwork. Passionate about working in Brand Management and Strategic Marketing. Industrial Engineer with a Master of Science in Integrated Marketing from NYU.

Country

colombia

City

colombia

Industry

marketing and advertising

Skill

market research, marketing, marketing strategy, marketing research, market analysis, data analysis, customer insight, consumer behaviour, brand strategy, digital marketing, strategy, integrated marketing, strategic planning, nielsen, analytics, competitive analysis, analysis, leadership, segmentation, quantitative research, shopper marketing, fmcg, competitive intelligence, mintel, homescan, analytical skills, consumer behavior

Experience

manager commercial organization development cod

philip morris international

2018-1 - Present · 8 yrs 9 mos

marketing assistant

nyu federal credit union

2015-2 - 2015-5 · 4 mos

ms in integrated marketing candidate

new york university

2013-9 - 2015-5 · 1 yr 9 mos

strategy and insights graduate intern

univision communications inc.

2014-6 - 2014-8 · 3 mos

student assistant

nyu wasserman center for career development

2014-1 - 2014-5 · 5 mos

research assistant

millward brown

2007-5 - 2008-1 · 9 mos

Understood client needs in order to design research studies, analyze the results and generate relevant conclusions.

client service executive

nielsen

2008-1 - 2013-7 · 5 yrs 7 mos

Strategic partner for clients in the consumer packaged goods industry through the analysis of market variables, trends and issues to make better data based business decisions. Searched for new clients and the expansion of the portfolio of existing clients in order to meet the assigned sales budget. Clients: Coca Cola Company, Bavaria (SAB Miller Colombia), Kimberly Clark, 3M, Schering Plough, Red Bull, GSK, SC Johnson, Sony, and others

consumer insights manager

philip morris international

2015-9 - 2017-12 · 2 yrs 4 mos

Education

universidad de los andes

industrial engineering

2002-1 - 2007-1 · 5 yrs 1 mo

An Industrial Engineer is a person who applies basic and social sciences, engineering methods and tools, and transformation techniques into the creation of new enterprises and the search for viable solutions to the problems within organizations. In addition, an Industrial Engineer helps to illustrate and enrich the decision-making process and facilitates the achievement of goals that benefit organizations or systems, people who constitute them, users or beneficiaries, and the social community in general.