Marcela Lacerda

Specialist in intellectual property law, I support French-speaking and Portuguese-speaking entrepreneurs, artists and professionals in protecting their commercial identity and building their business in France. Services offered: ◆ Trademark filing and management ◆ Company formation and administrative guidance ◆ Contract drafting (T&Cs, rights assignments, bespoke agreements) ◆ Administrative concierge and settlement services in France ◆ Legal language services in French, Portuguese and English

Monitoring and management of customs and enforcement procedures across Europe in the fashion and leather goods sector. Responding to product expertise requests from public authorities, ensuring regulatory compliance and protection of intellectual property rights. Coordination and oversight of corrective actions through a network of specialized service providers, including management of judicial procedures and optimization of interventions. Preparation of strategic anti-counterfeiting reports and intellectual property compliance updates for group houses, supporting decision-making and risk monitoring. Creation and delivery of training programs for authorities and investigators, enhancing awareness and operational effectiveness in combating counterfeiting.

Trademark and domain name portfolio management and protection Management of trademark portfolio, including prior rights research and protection strategies. Involvement in litigation and pre-litigation, drafting opposition statements and cease and desist letters to enforce IP rights. Oversight and defense of domain name portfolio, safeguarding digital assets of the company. Preparation and delivery of client lectures on intellectual property awareness and best practices. Conducting doctrine and case law research, providing analyses and strategic recommendations to the team.

Legal and Intellectual Property Management, Pre-litigation Follow-up, and Regulatory Compliance Follow-up of pre-litigation and litigation, providing legal advice to all teams (consumer law, tax law, distribution law, IP law, competition law, digital law, etc.). Conducting legal research and regulatory monitoring, ensuring compliance and risk anticipation. Drafting and negotiation of contracts and contractual clauses with service providers, including GDPR implementation. Management and protection of trademark and domain name portfolios, including prior rights research, pre-litigation, litigation, and corrective actions. Creation and delivery of training and awareness content for internal teams and clients, enhancing compliance and protection of intellectual property assets.

Intellectual Property Litigation and Pre-litigation, Contracts, and Legal Advisory Management of IP litigation and pre-litigation, including strategic analysis and corrective actions. Drafting and negotiation of partnerships, copyright acquisitions, and technology transfer agreements, ensuring legal protection and asset valorization. Preparation of legal recommendations and contractual documents for clients, supporting decision-making and regulatory compliance.

Project Management, Partnerships, and B2B Contracts Project management including research and development of influencer partnerships, organization of photoshoots and events in collaboration with local brands, and support for creative direction. Legal protection and drafting of partnership and supply contracts, ensuring compliance and legal security. Drafting and negotiation of B2B contracts, ensuring contractual clarity and protection of company interests.

Civil Litigation, Contracts, and Strategic Legal Advisory Specialization in civil litigation, representing clients in contractual and property disputes. Drafting and negotiation of B2B and B2C distribution contracts, ensuring legal security and compliance. Providing strategic advice on contractual terms and compliance, supporting decision-making and risk management.

Internship in Criminal Court Assisted in tracking judicial procedures and preparing case files for jury trials. Conducted legal research and analysis on criminal cases, providing summaries and recommendations to the judicial team. Drafted notes and preparatory documents to support judges and court staff in trial management and decision-making. Participated in logistical and administrative organization of jury sessions, ensuring smooth conduct of proceedings.

- Environnement de la propriété industrielle (contrats/licensing, concurrence, contentieux de la propriété industrielle); - Signes distinctifs (marques, appellation d'origine et indications de provenance, noms de domaine); - Créations techniques (brevet et savoir-faire technique, droit de l'informatique, dessins et modèles); - Anglais juridique (major). Mémoire: les enjeux de la protection juridique de la dentelle par les droits français et brésilien (dirigé par le Professeur Jean-Christophe Galloux).

UE 1 : Environnement juridique du droit de la mode et de l’industrie du luxe
 
1. Approche juridique du droit de la mode et de l’industrie du luxe 
2. Pratiques des contrats dans le secteur de la mode et de l’industrie du luxe

 UE 2 : Le droit de la mode et de l’industrie du luxe, du point de vue du produit

1. Le processus de création
2. La protection des droits
 
UE 3  /Le droit de la mode et de l’industrie du luxe, du point de vue de l’individu 
1. Droits du salarié
2. Droits du mannequinat
3. Protection de la personne

- Méthodologie juridique ; - Introduction au droit public français ; - Introduction au droit privé français ; - Théorie générale du contrat ; - Responsabilité extracontratuelle ; - Contrats spéciaux.

WIPO- University of Geneva on-line Summer School on Intellectual Property 2020