Marcela M.

Account Manager @ OMD Mexico

About

Professional in advertising in Colombia, with over nine years immersed in the industry, responsible, honest, and enthusiastic to learn; with the ability to formulate, create, execute and evaluate communicative proposal aimed at the consumer. With experience in market analysis and investment of advertising projects, investment seasonality, media mix, merchandising strategies, and identification of opportunities in the development of launch strategies, as well as development of support campaigns and brand renewal. I have expertise in customer service, strategy, planning, buying, and managing ATL, BTL, and digital campaigns. My seven-year stint with the company began in Colombia and extended to Mexico, where I have handled diverse categories including retail, government, airlines, entertainment, and technology. Throughout my career, I have led account teams for clients such as Apple Colombia and built strong client relationships. I continue to evolve and learn to provide optimal solutions for my clients.

Country

Mexico

City

Mexico City

Industry

Marketing & Advertising

Skill

Public Relations, Relationship Building, Brand Partnerships, Interpersonal Communication, Performance, Reporting, KPI Reporting, Digital Marketing, Optimización, Publicidad, Diseño gráfico, Photoshop, Microsoft Office, Estrategias de mercado, mercadeo, Final Cut Pro, Adobe Premiere Pro, Planificación estratégica, visual merchandising, Gestión de relaciones con atención al cliente (CRM)

Experience

Account Manager

OMD Mexico

2022-2 - Present · 4 yrs 8 mos

México

Design and development of campaigns tailored to client needs, budget optimization, presentation of proposals focused on meeting requested KPIs, review of creative materials, and creation of preliminary mockups for approval. Clients: Apple TV+, Apple, and Mercedes Benz.

Account director

OMD Colombia

2020-4 - 2022-6 · 2 yrs 3 mos

Colombia

Responsible for delivering communication strategies to the client that achieve the objectives set. -Search for new and high-impact opportunities for the brand according to the objective of each campaign. -Management of a work team, designating tasks for each role. -Direct negotiation with the media, achievement of additional values for the brand. - Invoicing, reporting and financial reconciliation process. - Post-campaign reports. - OFF and ON media planning.

Planner

OMD Colombia

2017-9 - 2020-4 · 2 yrs 8 mos

Bogotá D.C., Colombia

Junior Planner

OMD Colombia

2017-9 - 2019-6 · 1 yr 10 mos

Bogotá D.C., Colombia

Clients: Epm, Essa, Grupo Éxito, Apple, Recamier, Hero, and GE Functions and achievements: Media buying and optimization for clients Development of brand-focused strategies Vendor management and proposal validation Media recommendations Budget execution Oversight of ISO processes Customer service

Account Executive

Consorcio Nacional de Medios

2015-1 - 2017-8 · 2 yrs 8 mos

Colombia

responsible for managing databases for new clients. Sought new business opportunities, offering the portfolio of services and products; provided advice and implemented media strategies to grow their business and ensure a profitable investment, optimizing the budget. Presented reports to clients on their direct competitors, the category, and the campaign executed. Used specialized software for studies on media consumption in Colombia. Created campaigns tailored to the client's objectives.

Visual merchandising

adidas

2014-7 - 2014-11 · 5 mos

Bogotá

Train salespeople in the use of new technologies for different product categories, set up displays according to the campaign, create attractive showcases while maintaining the brand's DNA, review the implementation of new furniture, report store deficiencies and needs, and conduct cross-merchandising on walls and table kits. Manage different product categories such as Neo and Originals and implement each brand's display parameters. Report on competitors' campaigns

Analista de visual merchandising

Cueros vélez

2013-9 - 2014-5 · 9 mos

Bogotá

Basically, it is a job focused on overseeing the stores, ensuring that both showcases and sales floors align with the company's direction, in order to reflect the brand's DNA in every detail. Generate strategies to increase the sales of slow-moving products.