Marcela Lopez Noguera

Responsible for the development of Latin American distributors, including Peru, Colombia, Central America and the Caribbean for Burt´s Bees Natural Personal Care Brand . Review business plans and brand strategies at all levels. Achievements: - Opening and development of the distributor in Peru, for 2019 with annual sales exceeding USD 250,000. - Led and developed the expansion plan for lip balms for supermarkets and pharmacies in Guatemala, El Salvador and Panama with a weighted growth of +40%. -Lead the implementation of the strategic 360 Christmas & Mothers Day campaigns with growth of +125% in sell out for the Andean & Central American regions.

•Open and develop new clients as Ecommerce , Distributors, Beauty Specialists. •Lead the development of the Marketing and Trade Marketing Strategy in order to boost business growth, aligned with the international strategy and the operating procedures of CLOROX. •Empower and coach team for decision-making, generating bold ideas to develop themselves and the brand. •Assure correct channel price strategies in POS and Kpi’s objectives (sales, share, margin and days of inventory) within trade spending budget in all our clients. •Manage agency sales force (supervisors & beauty advisors) •Optimize and execute of Sales Promotion budget in trade marketing activities to ensure sell out. •Enable multifunctional interaction between different areas, lead internal communication between home cleaning and Burt’s Bees. Achievements • Structure and implement the launch of the brand in Colombia, managing to open the different distribution channels such as Beauty Stores, department stores, pharmacies, ecommerce channel and distributors, achieving a constant growth since its opening of +40% year Mobile. • I was able to position the brand in important retailers such as Falabella, being the third best-selling brand in the Facial category, Fedco top 8. Thanks to the excellent implementation of teamwork with the client supported by 360 campaigns. • Changed distribution model from Direct to Hybrid trough a Distributor increasing 100% store distribution on different channels. •Coordinate successful PR campaigns and social networks in order to achieve brand exposure since its launch in Colombia 2012, with a Roi +300% in notes in different media: TV, Blogs, Magazines and brand influencers.

Plan, implement and control all marketing strategies for the brands under my charge, interacting between the productive possibilities of the Company and the needs of the clients, in order to guarantee the achievement of the objectives of market share, sales and profitability. Achievements •Developed and implemented the relaunch of Nivea Deo Pearl & Beauty, gaining + 2PP of share in the deodorant category, and increasing sales for 2008 by + 52%. •Successfully developed the Nivea Body brand by +29% in 2007, thanks to the strategies implemented to increase the weighted distribution in the self-service channel and the excellent implementation of launches such as Summer Beauty and My Silhouette •Developed and implemented the Relaunch of Nivea Visage Q10, managing to gain +1.2 pp in the anti-aging segment in the facials category. • Managed to develop the Nivea Lip care brand by +70% in 2009 and 20% in 2010 • Developed with the trade marketing department the Male Care Centers project for the client Carulla Vivero, generating a +30% increase in the sell out level for Nivea For Men and +10% for the male category of the client. • Managed to develop the Nivea Sun brand by +15% in 2010, thanks to the strategies that were implemented to cover the three most important seasons of the year. • Development of a new marketing channel through employee funds that contributed to strengthening brand awareness of BDF brands and additional 567MM in a period of 4 months for the company.

Achievements • Developed the first international hairdressing congress in the city of Cartagena, resulting in a record figure for the brand in 2007, key clients were conquered from the competition both in Colombia and in Central America, and Free press valued at $350 MM were achieved. • Developed key strategies for the brand such as the development of the main hairdressers, resulting in more profitable businesses for their owners with the development of new services and improvement in exhibition as image hairdressers. • Planned and executed successful launches such as Reflection, Nutritive and the Kerathermie service, helping to increase brand sales by +40%.

Achievements • Launch of the Impossible is Nothing campaign, showing results in sales of +25% in 2004 and consumer loyalty. • Planning and Implementation of the opening and renovation of the image stores for Adidas Colombia, where with the new merchandising model the sales in POS were repointed by +80%.

Posgrade Innovation & Development of business - May 2011 Bogota