Marcela Solis Mancipe

Responsible for achieving the annual budget of 100 thousand tires in the Auto and Truck line, ensuring the company's profit for this segment. • Serve the most important customers nationwide: Grupo Inter and Alkosto. • Teamwork with Grupo Inter in the search and development of new customers nationwide. The goal for 2023 is to reach 60 multi-brand service centers and 18 service centers owned by Grupo Inter to promote the Continental and General Tire brands. • Analyze opportunities to bring new customers to the company to increase sales in the assigned territory, meeting profitability improvement objectives, mix improvement, and market share improvement in the Colombian market. • Coordinate and promote improvement projects in the sales methodology in Grupo Inter's service centers and Alkosto hypermarket stores, encouraging advisors to receive ongoing training and professional sales education. • Ensure the annual sales budget is met by working with the assigned distribution network, conducting marketing activities to increase product turnover.

• Drove growth in the assigned territory for Michelin, selling tires in the product lines of trucks, automobiles, and SUVs in the departments of Boyacá and Casanare, northern Bogotá, and the Cundinamarca savanna. • Responsible for meeting an annual budget of 26,000 tires in the Auto and SUV tire line, with an assigned budget of 5,000 truck tires per year. • Managed the portfolio of distributors, handling monthly collections of around 1.3 billion Colombian pesos. • Provided support to distribution network advisors during their visits, aiming to assist in acquiring new clients to achieve mutually set objectives. • Consolidated market information, including competitor prices, trade terms, promotions, new products, services, etc. • Tracked end customers through the distribution points' advisors. • Executed trade marketing actions and proposals to generate traffic at points of sale, increase traffic at service points, expand reach, increase the Michelin brand's EPM nationwide, and achieve company-set sales goals. • In October 2016, successfully brought the LLANTAS BOYACA customer directly into Michelin's distribution network, resulting in approximately 8,200 auto and SUV tires sold in the first year, of which 4,150 were SUV and auto tires with rim sizes larger than 16 inches. • Truck tire sales amounted to around 1,500 tires in the first year. • Achieved a 32% market share growth in the Auto and SUV tire category in 2017 compared to 2014 in the assigned territory. • Achieved a 15% market share growth in radial truck tires in 2017 compared to 2014 in my territory. • Michelin Monitor since January 2014: Provided field training to new individuals undergoing the Michelin hiring process. This role also involved making the final decision on whether a person was suitable to work in Michelin's commercial team.

• Provided technical support to established distributors (both national and international) in the selection of pumping systems, including hydropneumatic systems for construction, irrigation systems, and pumping systems for special fluids such as crude oil for petroleum companies, oils, leachates, etc. • Prepared project budgets and cost analysis for tenders. • Conducted market research in different cities within Colombia and countries in Central and South America to identify partnerships with companies that could position our products as some of the best in the market. • Conducted visits to National Distributors established by HIDROMAC in various cities across the country (Bucaramanga, Cali, Choco, Neiva, Medellín, Cúcuta, Manizales, etc.) to provide technical advice on hydraulic pumps and technical explanations about spare parts for the purpose of providing quotes based on requirements.

• Analyzed architectural plans for thermal load balancing for new refrigeration and air conditioning projects, including those carried out in ECOPETROL offices located in the city of Barrancabermeja, among other projects. • Prepared project budgets for installing refrigeration and air conditioning systems.