Marcela Kostelnaki Franco
CX Learning, Development and Quality Assurance Manager LATAM @ DiDi
About
With nine years of experience at two of the largest Brazilian unicorns—ranked among the top ten most valuable startups in the world—I have been instrumental in solving complex organizational challenges and driving the growth of these globally influential companies. As a leader, I manage training teams and lead global projects focused on optimizing processes, developing talent, and fostering continuous improvement. My problem-solving expertise includes transforming organizational culture, designing and implementing leadership development programs, and structuring the Employee Experience function to address critical business needs. I have successfully delivered lectures on organizational culture to over 200 leaders, published thought leadership articles on effective management practices, and refined my approach to innovation during a course in Silicon Valley. Specialized in Executive Leadership and High-Performance Coaching, I bring an international certification as a Chief Happiness Officer and a solutions-oriented mindset to every challenge. Currently pursuing an MBA in Strategic IT Leadership, I am committed to inspiring growth, resolving complex organizational issues, and creating meaningful, lasting change for the leaders and organizations I work with.
Brazil
São Paulo
Human Resources
Desenvolvimento de padrões, Comunicação escrita, Facilitação, Método criativo de solução de problemas, Foco no cliente, Capacidade de organização, Apresentações, Enablement, Pensamento estratégico, Alinhamento de estratégia, Elaboração de programas de treinamento, Comunicação, Programas de treinamento, Criação de relacionamentos, people process, Gestão de stakeholders, Sistemas de gestão de aprendizagem, Gestão de fornecedores terceirizados, Gestão sênior de parte interessada, Gestão de mudanças
Experience

CX Learning and Development Manager
Manage multiple global projects aligned with the organization's strategic objectives, ensuring on-time and on-budget delivery. Coordinate teams and facilitate communication between teams and stakeholders across different regions, while identifying and mitigating risks. Monitor performance through metrics and KPIs, adjusting processes as needed. Manage the expectations of global stakeholders and continuously seek process optimization. Key skills required include team leadership, risk management, effective communication, performance analysis, and continuous improvement.

CX Global Employee Experience Manager
Implement a customer-centric organizational culture with globally aligned values and behaviors, ensuring that all employees, across regions, feel included and motivated. Develop leaders through global training programs, fostering inspiring, results-oriented leadership. Create a global recognition program that values each employee's contributions, strengthening engagement and motivation. This ensures a unique, inclusive, and inspiring culture that drives success and positive impact within the organization.

Employee Experience Specialist
Lead the implementation of the Employee Experience area in HR, mapping the employee journey from recruitment to offboarding. Conduct satisfaction surveys to identify areas for improvement and adjust the experience based on employee feedback. Align the journey with organizational values and culture to ensure consistency. Develop strategies to enhance onboarding, development, feedback, recognition, and offboarding. Train HR teams and leaders to provide continuous, personalized support, and establish processes for continuous feedback collection, ensuring ongoing improvement and alignment with employee needs.

Employee Experience Coordinator
São Paulo, São Paulo, Brazil
Create the Employee Experience area for the Customer Experience (CX) team, composed of approximately 300 employees, and map the employee journey, identifying critical points and opportunities for improvement. Develop and implement the mission, vision, and manifesto of the area, aligning them with the company values and ensuring all employees identify with the organizational culture. Responsible for defining the topics to be included in the leadership development program, as well as planning and coordinating team building sessions. Implement continuous feedback and recognition processes to engage the team. Create and analyze the area’s climate survey, adjusting strategies based on the results. Promote clear internal communication, ensuring alignment of employees with the startup's goals and fostering a more engaging and impactful work experience.
Education

Executive program focused on innovation, disruption, and future trends in business and technology. The immersion included visits to leading tech companies, startups, and universities in Silicon Valley, with sessions on exponential leadership, digital transformation, innovation culture, and emerging technologies.
Marcela Kostelnaki Franco's Contact Information
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