Marcel P.

• Lead DACH communications and marketing strategy • Serve as Ryanair spokesperson, shaping media and public messaging with speaking opps, interviews, press conferences, trade fair appearances, and social media • Drive market positioning and cross-channel brand presence • Stakeholder relations (airports, political institutions, industry associations, tourism bodies, etc.) • Oversee sponsorships and agency partnerships to support strategic goals

We are Meyer Intercultural. Quality, trust, flexibility, and innovation are the cornerstones of our values and beliefs. Our portfolio comprises: • Business Expansion Consultancy: Strategic cultural guidance for organizations looking to grow in international markets • Intercultural Communication Training: Tailored programs to enhance cross-cultural collaboration and understanding • Career Coaching: Personalized coaching to support professional growth in diverse cultural settings • Language Courses: German, English, Portuguese

• Communication Lead for the largest production site in the dental industry, Bensheim, Germany • Strategic and dedicated communications counsel for EMEA leaders, including both internal and external opportunities • Responsible for Public Relations, Media Relations, and internal communications. Proficient in developing and delivering comprehensive external communications like press releases, executive messaging (e.g. talking points, presentations, etc.), and social media content • Orchestration and glocalization of company-wide initiatives like sustainability programs or DE&I across all EMEA sites within the Dentsply Sirona network to strengthen reputation among key stakeholders

• Concept communications related to business transformation, executive messaging, sustainability, and M&A • Guide country communicators in campaign-related topics, brand regulations, and technical questions. Agency selection and steering for complex transnational projects • Website creation, web editing, graphic design, and content creation for themes like "World Diabetes Day" • Performance assessment and KPI reporting for internal and external communications

I held this position first in the German sales unit of Roche Diabetes Care and then in the Global Communications department of Roche Diabetes Care. • Organization of congresses, and press conferences on a local, regional, and global level; heading booth tours for media representatives • Lead external digital communication activities such as webinars and community engagement events • Manage event communications via app, email, push messages, and design of event-specific websites • Budget planning and negotiations for highly complex international events

• Manage the sales process of insulin pumps and CGM systems in the DACH market via Salesforce. The process started with the receipt of a prescription, continued with the delivery of the product, and ended with the financial reimbursement by the health insurance • Develop a market entry strategy including a customer journey map for Eversense CGM together with a large project team • Building and maintaining relationships with customers through regular communication, follow-up, and after-sales service • Guide sales force members to realize product training for patients, healthcare professionals, and associations

In this course I gained my first professional experience and was assigned to various corporate departments, such as Sales, Human Resources, Logistics, and Communications. The theoretical focus was on: • Information Technology • Marketing and Sales • Communications • Human Resources • International Logistics Finally, the training included a three-month foreign assignment in the Global Logistics department in Sant Cugat del Vallès.