Marc Schneider-Jacobson

- Leading a team of 10 which is responsible for building & delivering the Ocado commercial & brand calendar based on customer insights, market trends, key barriers to consideration and key USPs - Built the processes (from strategy sign-off to execution) by which ~200 people across marketing, merchandising, buying and operations teams deliver trade events/marketing campaigns - Responsible for delivering large campaigns with +£10m spend from writing briefs, campaign delivery and creative decision making on shoots and post-campaign measurement - Scaled the partnerships & media team from 1 to 5 people and grew profit by 1200% over 2 years. Establishing new revenue streams, including new campaigns & inventory which partners will pay for - for example including suppliers in ATL for the first time. - Building partnerships with key retail brands and delivering great joint marketing campaigns - examples include Unilever, P&G, Mondelez, Tony’s Chocolonely.

- Responsible for the strategy, implementation and measurement of the promotional calendar in the UK market - Responsible for delivering large 360 ATL brand campaigns - writing briefs, direct management of the world’s top creative agencies including Wieden & Kennedy, managing creative teams (internal & external), hands-on management of campaigns, photography & TV shoots and media agencies. - Led a team of 3 which was responsible for restaurant co-marketing – from large franchises such as Burger King, KFC, Five Guys, to smaller local favourite gems. Restaurants GMV grew at a rate of 65% YoY like-for-like since joining. - Delivered a scalable process for marketing our best local restaurants, enabling the company to communicate to hundreds of the most loved restaurants on a daily basis in an easy and efficient manner. Improved our ‘knows good food’ brand scores by +5pp over the year, and we’ve seen explosive growth (120% YoY) in small regions because of this.

- Responsibilities included leading the implementation of a new team structure alongside key, scalable processes to improve our efficiency as a function, both centrally and across 14 markets in Europe, Asia Pacific and the Middle East. - Delivered multiple large, 360 global ATL campaigns (with a budget of over £10m) - Optimised creative operations globally and procured, evaltued and implemented project management software & tools - Procured, benchmarked and onboarded creative agencies - Led the marketing planning & budget cycle for all markets - Led special global projects related to marketing team efficiency, including the implementation of a new, scalable translation process - Collaborated with the Growth team to A/B test key activities to optimise performance across our product and channels globally

Initially joined Deliveroo as a contractor, acting as a liaison between the central marketing team and 12 local markets across all marketing activity. Responsibilities include leading first ever global marketing campaigns.

Quiqup is an on-demand delivery app in London, delivering anything you want to your door within the hour. Key responsibilities: - Setting go-to market strategy for our core product offering - Responsible for customer insights enabling us to make key decisions on our product offering, channels, messages and target customers - Implemented several key acquisition campaigns, allowing Quiqup to grow exponentially - CRM channel owner - push notifications, email, in-app notifications - Overseeing marketing execs on day-to-day activities, including campaign management, social media & newsletters

- Reporting directly into the Managing Director of the team, leading the launch of bPay product and key projects on day-to-day basis on his behalf in the Digital Consumer Payments team - Assisted the MD in the ideation, strategy, technical implementation and go-to-market strategy for the bPay product. I managed the soft launch of the bPay product in 2014, having responsibility for gathering key learns/optimizations which were subsequently built into our full-launch product in 2015. - Project managed a number of projects including two bPay pilots (soft launch in 2014 and full launch in 2015), a pilot for the launch of our Android contactless mobile payment solution and our bPay integrated marketing campaign - Assisting on all business and team related matters, including writing strategy papers for the CEO & Executive Committee members and managing our own DCP Executive Committee - Ensuring desired outcomes are achieved and DCP commitments are met by managing performance across the team, involving the setting of KPIs, tracking them and then adapting our products based on learnings

An intensive 2 year graduate scheme where I spent 4, 6 month placements in different teams around the bank. I was promoted during the grad scheme on my last rotation in bPay. - Fourth rotation: Business Manager in bPay, Barclaycard - Second Rotation: Brand Activation Assistant Vice President (Barclays Group Marketing) - Third rotation: Insights & Strategy Manager (Barclaycard) - First Rotation: Marketing Performance & Control in the Strategy & Planning team (UK Retail Business Bank)