Marc-Peter Zander

CEO & Partner @ africon GmbH

About

I help industrial companies and the German Mittelstand successfully enter, grow, and operate in African markets — with clarity, confidence, and results.I’m the Founder & CEO of africon, a management consultancy with an exclusive focus on Africa strategy, market growth, and local execution. For more than 25 years, I’ve worked, lived, and led projects across Africa. africon is a consulting company specialized in Africa strategy, Africa market entry and Africa market research.The problem I solve:Many companies see Africa’s potential but struggle with uncertainty, complexity, and execution risk. Market data is fragmented, partners are hard to assess, and strategies often stop at PowerPoint.What I do differently:I combine strategy with hands‑on execution. Together with my team on the ground (more than 30 full time staff), we help clients: Identify the right African marketsBuild robust market entry & growth strategiesFind and evaluate local partners, distributors, and projectsImplement operations locally until the business is self‑sustainingOur Africa consulting work covers market research, growth strategy, partner identification and local execution across Sub‑Saharan Africa.Why clients work with me:Deep on‑the‑ground Africa experienceClear focus on industrial companies & Mittelstand needsUnderstanding on strategies for Fortune 500 companiesProven track record across sectors such as industry, FMCG, pharma, IT, and energyPractical, honest advice — no buzzwords, no shortcutsAfrica is not a future market. It’s a strategic growth market — if you enter it the right way.If you’re considering Africa, let’s have a conversation.

Country

Germany

City

Strümp

Industry

Management Consulting

Skill

Emerging Markets Strategy, Africa Market Research, Africa Consulting, Executive Management, Africa, Consultancy, Nigeria, International Project Management, Business Strategy, Business Development, Sales, Management, International Business, Management Consulting, New Business Development, Consulting, Strategic Management , Business Consulting, Africa Strategy, Market Research

Experience

CEO & Partner

africon GmbH

2011-2 - Present · 15 yrs 8 mos

Munich

africon is a management consulting company with a sole focus on Africa consulting, supporting companies with Africa market entry, Africa market research, growth strategy, partner search and local implementation across African markets.

Shareholder ABiQ

ABiQ Solutions FZCO

2024-2 - 2026-2 · 2 yrs 1 mo

Dubai, United Arab Emirates

ABiQ is the largest data provider for infrastructure projects in Africa and the Middle East.

Member of the Board of Advisors

QUANTRON

2023-1 - 2025-3 · 2 yrs 3 mos

Augsburg, Bavaria, Germany

Quantron AG is a platform provider and specialist in sustainable mobility for people and goods; in particular, for trucks, buses and vans with all-electric drive trains and H2fuel cell technology.. As a high-tech spin-off of the renowned Haller KG, the Augsburg/Bavaria-based company combines more than 140 years of commercial vehicle experience with the very latest e-mobility know-how, and positions itself globally as a partner to existing OEMs. With the Quantron-as-a-Service Ecosystem (QaaS), QUANTRON offers an overall concept that includes all facets of the mobility value-added chain: QUANTRON INSIDE includes a wide range of new vehicles as well as conversions for existing and used vehicles from diesel to battery and hydrogen-electric drives with the highly innovative QUANTRON INSIDE technology. With a Europe-wide network of 700 service partners,QUANTRON CUSTOMER SOLUTIONS guarantees digital and physical after-sales solutions along with a range of services for maintenance, repairs and spare parts, telematics and in-cloud solutions for remote diagnosis and fleet management. Customers receive individual advice on, among other things, tailored charging and tank solutions, rental, financing and leasing offers. Training courses and workshops are also offered in the QUANTRON Academy. In the future, QUANTRON ENERGY will realise the production of green hydrogen and electricity as a platform. To this end, Quantron AG has teamed up with a number of strong global partners. At the same time, this Hydrogen Alliance is also an important building block for the QUANTRON POWER STATION, the supply of vehicles with the necessary green charging and H2-tank infrastructure. QUANTRON stands for the core values RELIABLE, ENERGETIC, BRAVE . The team of experts at the innovation driver for e-mobility is making a significant contribution to sustainable, environmentally friendly passenger and freight transport.