Marc Kakhia

• Headed the management of the UAE Pro League and Qatar Star League accounts for the prestigious Super Cup & Super Shield Cup events held on April 12 & 13. • Led a dynamic team of two in orchestrating a comprehensive marketing campaign for the Super Cup in Qatar, enhancing visibility and engagement on QSL social media platforms. • Strategically advertised the Super Shield Cup on local radio stations as part of the integrated marketing campaign, broadening reach and enhancing event awareness. • Fostered effective collaborations with a PR firm to ensure all project deliverables were achieved with high standards and aligned with strategic objectives. • Successfully activated the UAE Pro League Fan Zone within a popular mall, creating an interactive environment where fans engaged in activities to win prizes and tickets to the Super Shield Cup. • Led the activation strategy and execution for Barns, Logitech G, and AXE & Clear (Unilever) at the EWC in Riyadh, ensuring a seamless brand presence throughout the event. • Managed the setup and operation of booths, aligning each activation with brand standards and objectives. • Drove on-ground engagement through interactive tournaments, live activations, and strategic giveaways, enhancing attendee experiences. • Developed and managed social media content across multiple platforms, crafting compelling narratives that elevated the brands’ visibility during the event. • Coordinated influencer collaborations, meet-and-greet sessions, and live content creation to amplify reach and audience interaction. • Oversaw the overall event activation, fostering a dynamic atmosphere that connected brands with diverse audiences. • Activated the rights of Genesis with Al Hilal by managing the handover of cars to players, executing branding initiatives, overseeing video production, and managing social media on the ground to maximize engagement and brand visibility.

My responsibilities included prospecting and outreach and pitching to companies interested in strategically expanding their brand presence both locally and internationally. Furthermore, I developed a guest management tools to effectively manage their invitations. • Developed technical and non-technical marketing presentations and public relations campaigns. • Coordinated with vendors such as caterers, contractors & merchandisers, to complete projects according to schedule and specifications. • Developed a Loyalty program for the UAE Pro League to increase stadium attendance and increase revenue. • Attended 2nd WAFF U23 Men's Championship - KSA 2021. Coordinated with stadium personnel and contractors to execute project deliverables. • Engaged, informed, and supported staff on media and marketing outcomes. • Inspected and lead site visits at event facilities to ensure conformance to customer requirements for Dubai Cup under 23 (2022) & World Cup Qualifiers. • Coordinated branding campaigns and event marketing initiatives in print, video, web, and social media. • Attended the Qatar World Cup 2022 - Organized and coordinated with the project manager for tasks concerning the hospitality box and insuring the proper execution of all services. • Devised and skillfully executed a press conference on behalf of the United Arab Football Association (UAFA), in strategic partnership with Emirates Airlines as the primary sponsor for the esteemed King Salman Club Cup. • Effectively managed the Fly Emirates account for the King Salman Club Cup, ensuring seamless execution of all sponsor rights throughout the duration of the tournament. • Participated in the King Salman Club Cup - demonstrating adept organization and collaboration with UAFA to fulfill all sponsor-related commitments during the tournament. • Collaborated closely with Sports Saudi Channel (SSC) and Alamiya Media to oversee the production of video content, meticulously ensuring the fulfillment of all sponsor rights.

My duties included managing event services budgets and contract costs. I was responsible for solving problems and mediating between parties in a fast-paced role that presented big challenges. As part of my efforts to document, report, and communicate effectively with stakeholders, I introduced best practices before and after each event. • Orchestrated the FIBA Asian Cup 2017, focusing on delivering exceptional customer service throughout the event planning and execution phases. • Collaborated closely with marketing and PR teams to effectively integrate special events into social calendars, enhancing visibility and engagement. • Assessed and selected service providers and vendors meticulously to align with specific customer needs and event requirements. • Managed comprehensive scheduling and timeline coordination for multiple events, ensuring seamless execution and adherence to deadlines. • Conducted thorough reviews of event bills to ensure accuracy and authorized payments, maintaining budget integrity. • Handled all administrative aspects of event planning, including venue bookings and promotional activities, with precision and professionalism. • Leveraged internal databases to efficiently prepare and distribute guest lists, design electronic invitations, and streamline registration processes.

I evaluated costs against market price points and set structures to achieve profit targets. In addition, I developed sales strategies based on research of consumer buying trends and market conditions. I executed local & national marketing and branding initiatives to drive sales within existing and prospective accounts. Secured large accounts that helped achieve sales goals. • Conducted in-depth analysis of past sales data and team performance to establish data-driven and achievable sales targets. • Boosted revenue by strategically enhancing the sales cycle process, from lead generation to closing, through targeted sales strategies. • Collaborated with the director in strategic meetings to devise methods for overcoming sales challenges and optimizing team performance. • Kept meticulous records of sales progress and inventory levels, aligning marketing and sales efforts with overarching company objectives. • Stayed abreast of industry trends to gain a deeper understanding of customer needs, product performance, and innovative sales tactics. • Delivered engaging product presentations to clients, illustrating practical use cases and benefits to effectively communicate value. • Significantly surpassed sales objectives by launching aggressive sales initiatives, streamlining processes, and driving market expansion.