Marc Barsoum

Medical Expansion is a consultancy offering support to companies in healthcare and related sectors, in strategy, marketing and sales. - Strategic and operational diagnosis - Defining business models - Defining and implementing related marketing and sales plans - New brand positioning and product development - Managing complex business projects - Launching and establishing your brand in selected countries - Strategic licensing support & negotiation - Strategic partnership negotiation and implementation - Interim management of international business units and teams - Business development (screen, select, and negotiate contracts) - Sale of patents - M&A support Whether you are a small or large company, whether you're in medtech, biotech, hospital supplies, OTC, nutritional supplements, or cosmetics, we can provide tailor-made support and solutions. We can deliver on this promise thanks to more than 24 years of experience in international business. Please visit our website: www.medical-expansion.com Send us a message and let us find out together how we can be of help:

• Set up an affiliate : o Lead a project group including purchasing, finance, controlling, legal and IT depts. o Define strategic, commercial and financial objectives within a 5 years business plan. o Define and set up the structural organization, legal, administrative and HR processes. o Set up a sales team: recruit, train, and retain. • Define national and regional objectives and corresponding action plans. • Follow and orient activity to ensure implementation of plans and reaching of objectives. • Manage and support sales and marketing teams to develop operational excellence.

In charge of the Export Department's Marketing and Sales team at Urgo Medical. Management of 2 export area managers and 3 international product managers (EMEA, Northern Africa) • Define and carry out a international growth strategy favoring setting up of affiliates in order to increase control of our action, and profitability of investments. • restructuring of the marketing and sales organization: evolving from a functional structure to a geographic/area based organization. • Manage marketing and sales teams, increase their competencies.

Management of 2 export area managers (EU, Eastern Europe, North Africa, Latin America) • Carry out an inventory of fixtures and defining a screening method for defining new markets to be developed. • Define with the export team an adapted commercial and marketing strategy per country, and ensure execution. • Set up a Sales Force Effectiveness process at our partners to amplify results. • Manage the commercial team and increase their competences. • Set up an new business model in the Netherlands: recruit and manage directly a dedicated local team which comprises a sales manager and 6 medical reps employed by a payrolling partner, define and implement the marketing and commercial strategy, define and follow KPIs, implement and run an ETMS system.

• Evaluating and canvassing new territories: Scandinavia, Eastern Europe, Middle East, and Northern Africa. • Selecting new partners and negotiating contracts: targets, mutual engagements, resources, regulatory constraints. • Defining marketing and commercial action plans with the partners. • Managing partners, defining together commercial and marketing plans and ensure implementation. • Training and motivating partners’ sales force: pathology, products, targets, incentives. • Driving sales in pharmacies through direct incentives and adapted advertising.

Kühne is the French leader in private label condiments • Canvassing and setting up a network of importers – distributors: Scandinavia, Germany, North Africa, Middle East. • Developing and animating sales: super and hyper market chains, discounters, B to B, and HoReCa. • Negotiating listings and contracts with major retail chains: Intermarché, Delhaize, Aldi, and Sainsbury’s.