Mara Rocha
Customer Engagement | Services & Operations @ Merck
About
🎯Pushing transformation of knowledge to understanding and purpose-led action! 🌟 With over a decade of experience in the management consulting industry, financial services and life sciences and healthcare. My passion lies in crafting the best customer experience, always with a data-driven and digital-first approach. My work centers on customer experience and engagement programs, loyalty, as well as sales force and commercial excellence. 🔍 Specializations: Digital Transformation, Customer Experience, Service Design, Artificial Intelligence, Data Strategy and Change Management. 🔖 Certifications: CSM® | CSPO® | PROSCI® | CBPP® | MGT 3.0 | LEAN INCEPTION | DESIGN
Brazil
São Paulo
Pharmaceuticals
Programas de fidelização, Marketing de fidelização, Data Monetization, Digital Transformation, Business Strategy, Process Improvement, Marketing Strategy, Digital Marketing, Gestão de Produto, Artificial Intelligence (AI), Facilitation, Change Management, Gestão da mudanças, Business Insights, Strategy, Data Strategies, Revenue model, Go-to-Market Strategy, Market Intelligence, Marketing Activation
Experience
Customer Engagement | Services & Operations
Merck
Global Manager Marketing & Sales
dsm-firmenich - Health, Nutrition & Care
Global Digital Experience Design | Strategic Solutions
dsm-firmenich - Health, Nutrition & Care
Suíça
A DSM-Firmenich é uma empresa global líder combinando expertise em saúde e biotecnologia. Ela opera em quatro áreas principais: nutrição, farmacêutica e saúde, cuidados pessoais e beleza, fragrâncias e aromas, e soluções sustentáveis. A empresa é conhecida por seu compromisso com a inovação e a sustentabilidade, desenvolvendo produtos que melhoram a saúde e o bem-estar. É reconhecida por sua excelência em pesquisa, tendo sido premiada com dois Prêmios Nobel: em 1939 e 2022.
Marketing Manager | Customer Experience Activation
Bayer
Brand Strategy and Execution Market Research & Insights Product Marketing Activation Plan | Offline & Online Special Clientes & Account Management | Loyalty Program | Marketplace Product Launch Customer & Seller & Employee Experience Forecasting and Financial Management
Synergy Committee | CX member
Bayer
CX & Digital Product Management | Instructor
BBI - Business Behavior Institute
Customer Experience Manager | Group Product Managment
Bradesco Seguros
Customer Journey | Personas Map Brand Awareness Activation and engaging experience in different products Ecosystem Mapping NPS | CES | CSAT | OKR | KPI's management Inner Loop & Outer Loop Channel Sales/Engagement Optimization | Sales Effectiveness & Excellence Digital Transformation | Self-service adoption | Bots PI Planning & Portfolio Management
Agile Transformation Office | CX Member
Bradesco Seguros
Program Manager | Life Sciences & HealthCare
Deloitte
• Contribute to input on industry strategy and Lead implementation of strategy plans • Identification and implementation of innovative solutions to issues arising within the industry. • Provide annual budget management & investments • Develop cross-continent industry management process • Leverage global industry activities and infrastructure • Global & Regional eminence topics & influencers • Industry market and client analysis & reports
Senior Consultant | Strategy Operations
Deloitte
Delivery of designated engagement / project, managing the implementation of the agreed deliverables. Identify and solve problems objectively using data driven analysis, experience, and judgment. Identify and transform opportunities into solutions that drive business value for our clients. Team with others to produce a high-quality work products to ensure a superior client experience. Articulate how technology enables and differentiates the business and communicate this effectively to clients. Manage engagement budgets through accurate budgeting, cost control and profitability management. Manage Work in Progress (WIP) on engagements and ensure billings are timeously done and collections followed up. Develop relationships, establish credibility with and instill confidence in clients.
Process Improvement Trainee | Six Sigma
International Paper
Em seu Programa de Trainees 2010, a IP recebeu 17.000 inscrições para 10 vagas.
Education
MIT Sloan Executive Education
Artificial Intelligence
ESPM
Artificial Intelligence
Centro Universitário Internacional UNINTER
Health
UNIALFA - Centro Universitário Alves Faria
USP - Universidade de São Paulo
Services & Process Management
Universidade Estadual Paulista Júlio de Mesquita Filho
Psychology
PM3
Product Management
User Research Conhecendo seus usuários Co-criando soluções focadas no usuário MVP e MVF OKRs & Product Discovery
Product School
Digital Products
Product Management X Product Marketing Defensibility 101: How to Build And Break Software Monopolies Branding for Builders How To Prioritize as a Product Manager Overcoming Cognitive Biases (Product Managers Are People Too) Building Successful Digital Health Products as a PM 3 Key Biases in Product and How to Avoid Them
Product School
Industrial and Product Design
The Product Manager Day-to-Day The Product Management Process The Product Manager Toolkit Communication in Product Management
Mara Rocha's Contact Information
Phone
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