Harika Maradapu

Harika Maradapu

Digital Marketing Specialist @ NoCap Partners

About

I’m Harika Maradapu, a Digital Marketing Specialist with 3+ years of experience specializing in SEO. I focus on improving organic visibility, driving traffic growth, and enhancing search performance through data-driven strategies. I have hands-on experience in on-page, off-page, and technical SEO, working on multiple international projects across healthcare, local services, and other industries. I’ve successfully contributed to measurable results such as improving search rankings, increasing organic traffic, and boosting local visibility through Google Business Profile optimization. My work involves conducting SEO audits, building content strategies, optimizing website structure, and executing link-building campaigns using tools like Ahrefs, SEMrush, and Google Search Console. I also leverage Google Analytics and Looker Studio to track performance and make informed optimization decisions. I enjoy working on growth-focused SEO strategies and continuously learning new approaches to improve search performance and deliver better results. Open to opportunities where I can contribute to impactful SEO and digital marketing initiatives.

Country

India

City

Hyderabad

Industry

Higher Education

Skill

HTML, SERP Analysis Tool, Social Media Marketing, Social Media Optimization (SMO), Competitive Analysis, Hindi, Telugu, Web Content Optimization, Keyword Analysis, Keyword Research, Link Building, Google Search Console, Moz, Ahrefs, E-commerce SEO, Search Engine Ranking, On-Page Optimization, Organic Search, SEO Audits, Off-Page SEO

Experience

NoCap Partners

Digital Marketing Specialist

NoCap Partners

LinkedIn
2025-7 - Present · 1 yr 3 mos

Search Engine Optimization Specialist

2023-1 - Present · 3 yrs 9 mos
Medicover Hospitals

Search Engine Optimization Specialist

Medicover Hospitals

LinkedIn
2024-10 - 2025-3 · 6 mos

Hyderabad, Telangana, India

In my role as an SEO Specialist at Medicover Hospitals, I am responsible for developing and executing comprehensive SEO strategies that enhance online visibility and drive organic traffic. My key contributions include: Strategic SEO Implementation: I develop and implement tailored SEO strategies to improve search rankings and enhance the overall digital presence of the organization. Keyword Research & On-Page Optimization: I conduct in-depth keyword research and optimize on-page elements, including meta tags, headers, and content, to align with current SEO trends and best practices. Performance Tracking: I utilize advanced tools such as SEMrush, Ahrefs, and Google Analytics to track performance metrics and optimize KPIs, ensuring continuous improvement of our SEO efforts. Cross-Functional Collaboration: I collaborate with various teams, including marketing and content creation, to align SEO strategies with broader marketing objectives and enhance user engagement. Through these efforts, I aim to significantly boost the hospital's online visibility, attract more potential patients, and ultimately contribute to the growth of our digital footprint.

Kleza Solutions

Search Engine Optimization Consultant

Kleza Solutions

LinkedIn
2023-8 - 2024-10 · 1 yr 3 mos

Hyderabad, Telangana, India

As an SEO Consultant at Kleza Solutions, I played a pivotal role in enhancing the online visibility and search performance of various client websites. My key responsibilities included: Keyword Research & On-Page Optimization: Conducted thorough keyword analysis and optimized on-page elements such as meta tags, headers, and content to align with SEO best practices. Link-Building Strategies: Developed and implemented effective link-building campaigns that improved the domain authority of client websites, resulting in increased organic traffic. Competitor Analysis: Performed detailed competitor backlink analyses using tools like Ahrefs and SEMrush to identify opportunities for growth and refine our SEO strategies. Content Collaboration: Worked closely with content creators to ensure that all produced content was optimized for SEO, driving alignment with overall marketing strategies and enhancing user engagement. Throughout my tenure, I contributed to achieving significant improvements in search rankings and organic traffic for key clients, leveraging data-driven strategies and industry best practices.

Education

RAJIV GANDHI UNIVERSITY OF KNOWLEDGE TECHNOLOGIES, NUZVID

RAJIV GANDHI UNIVERSITY OF KNOWLEDGE TECHNOLOGIES, NUZVID

LinkedIn
2018-6 - 2020-5 · 2 yrs

Harika Maradapu's Contact Information

Email

******@***.com

Phone

(**) *** ****

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