mara nieuwsma

* ● Launched full digital and ecommerce strategy including new website development, fostering agency partnerships, and meeting revenue targets * ● Constructed marketing and social media programs to drive web traffic and increase lead generation * ● Managed SEO/SEM and paid/sponsored advertising programs * ● Planned and executed A/B tests to improve campaign performance

* ● Directed new marketing strategies and implemented programs within both national and international markets * ● Produced public relations and advertising materials including press releases, catalogs and brochures, advertising, direct mail and newsletters. * ● Designed and maintained website and directed e-commerce and search engine optimization initiatives. * ● Promoted from Marketing Manager, North America

* ● Created and managed national marketing programs and advertising campaigns * ● Designed all product packaging and collateral * ● Managed and implemented national training program for distributors and end users * ● Organized participation in national and regional trade shows

* Teamed with global marketing group to initiate new programs and tools; implemented national marketing programs for use by customer base. * Organized and designed elements of national and regional trade shows; attended customer events at conferences. * Produced public relations and advertising materials including press releases, case studies, newslet er, collateral and ads. * Produced sales presentations for use in customer meetings and prospecting. * Includes 1 year as Sales Engineer.

* Coordinated and implemented national marketing programs and divisional sales programs for use by customer base. * Planned and executed all elements of annual trade show and summer meeting. * Active in developing and maintaining budgets. * Designed al marketing materials, including posters, flyers, and sales circulars; photographed product and prepared images for print production. Coordinated and managed print buying. * Supervised a staff of 2. * Promoted from Graphics Marketing Specialist

* ● Reporting to the CEO, developed and executed corporate marketing strategy * ● Enhanced the positioning and relevance of the brand to drive awareness, competitive differentiation, customer preference, and accelerated revenue growth * ● Worked with the sales and product teams to continuously refine go-to-market plans and owned direct to consumer programs and revenue targets * ● Designed and implemented key trade marketing initiatives including in-store programs such as displays, signage and POS to grow market share and sales volume * ● Directed creative team and external agencies to design effective print/digital/TV ads and marketing materials * ● Oversaw social media and public relations including corporate communications and crisis management * Recruited and developed the Marketing team to support the growth of the organization

* ● Reporting to the CEO, design and execute global digital and direct to consumer strategy * ● Provide thought leadership, partnership and strategic direction to relevant stakeholders enabling the brand to leap quickly toward customer and business trends. * ● P&L responsibility for direct to consumer sales channel, growing revenue by 100% each year since 2013 launch * ● Develop promotional campaigns and drive consumer acquisition through SEO, PPC, affiliate programs, email marketing, and social media * ● Create a consumer journey to optimize conversion through UX testing and web design * ● Establish third party marketplace relationships to increase consumer choice and revenue channels * ● Built a team of digital specialists to deliver business objectives while creating a collaborative and motivating team environment driven to high performance standards and goal achievement * ● Consult with global offices and partners in Mexico, Japan, China and India to develop and implement local e-commerce strategies