Mara Korzeniowska

• Support the development and execution of brand strategies to foster connections between brands and audiences. • Contribute to creative campaigns and refined brand messaging for enhanced customer engagement. • Collaborate with strategy, creative, and account teams to translate insights into impactful brand experiences.

• Oversee day-to-day operations and long-term strategy at Hopelessly Yellow, ensuring seamless execution of ideas. • Lead workflow planning and process optimization to enhance efficiency and support creative initiatives. • Collaborate with leadership, creatives, and external partners to manage resources, timelines, and budgets.

Responsibilities include managing client relationships and accounts. This includes communicating client needs, analyzing strategic approaches, negotiation, and maintaining good relations between the advertising team and the client.

ADClub is BU's student-run advertising agency, focused on training individuals in a career in advertising through mock campaigns and extending services to local Boston businesses.

Responsibilities include managing and updating the organization’s Instagram page, generating content, informing community members about events, and strategizing social media brand presence.