Mara Carolan

Formally C2C Outdoor (Feb'16-Sept'16) - Account and team lead for direct clients. - Guide and support team in developing strategy/media plans and developing brands. - Client management and growth.

- Client management and media placement in out of home advertising for several clients, some including ESPN and Meijer. - Strategizing campaign placements in order to target specific consumer markets that hit client’s key demographics. - Planning, buying and execution of traditional, digital out of home and non-traditional out of home advertising activations. - New business development and strategy. - Management of coordinator training and internal team projects.

- Client management, purchase and negotiation for out of home advertising for one of Kinetics' highest grossing client NBCUniversal, as well as other blue chip clients. - Strategized campaign placements in order to target specific consumer markets that hit client’s key demographics. - Instituted relationships with a variety of vendors to ensure flawless execution of advertising activations with traditional, digital and non-traditional media. - Increased brand awareness through unique activations and OOH strategies. - Oversight and training of newly hired buying associates.

- Assisted in Managing, negotiating and executing out-of-home advertising campaigns for various NBCUniversal networks and other blue chip Maxus clients. - Assisted in Managing vendor relationships in order to execute successful advertising activations with traditional and non-traditional media. - Helped manager increase brand awareness through unique activations and OOH strategies.

- National media buying of television and radio media for a variety of clients including 20th Century Fox and Verizon. - Coordinated and negotiated client's media needs based on their objectives and budgets. Managed airtime-scheduling problems, contract revisions, cancellations, make goods, discrepancies, added value, etc. - Oversight and training of newly hired buying assistants.

- Assisted in buying TV and radio in multiple markets a variety of clients including 20th Century Fox. - Helped negotiate via phone and email with sales reps, confirmed orders, collected contracts. - Cleared accounting Discrepancies for TV and radio daily, Organized and managed current and archived files.

- Helped Implement new computer system. - Organized and performed data entry of customers, items and inventory files. - Assisted Accounting, purchasing and customer service.

Assisted the programming, and sales departments, performed air checks for new DJ’s, Maintained the "Your KRock Monday Play lists" each week, Scheduled appointments, found current news updates for DJs.