Maoxin Wang

·Overseas Social Media Promotion: Specialized in TikTok and Instagram, reaching 150 influencers weekly. Established North American influencer promotion SOP within 1 week and built a comprehensive operation matrix. ·Data-Driven Marketing：Developed a social media data monitoring system. Leveraged Lark TK Robot for influencer ROI assessment and utilized Google Analytics and Lark dashboards to track key performance indicators. ·North American Market Insights：Participated in AI-powered content promotion strategy sessions. Identified trending topics by integrating market trends and user preferences, optimizing communication efficiency.

· Growth Hacking & Performance Marketing: Engineered a scalable creator marketing program from the ground up. Achieved a remarkable 40% conversion rate from negotiation to signed contract, acquiring 12 creators at a record-low average cost of $231 per TOP-creator on IG and TikTok (a fraction of the $1k-$7k market rate), delivering 77K views with a competitive $50 CPM. · Data-Driven Outreach & Sales Funnel: Designed and executed a targeted cold email outreach campaign, engaging 600+ potential creators and conducting 30+ Zoom negotiations. This process validated the channel's viability and established a repeatable sales funnel for partner acquisition. · Full-Funnel Analytics & Optimization: Owned the entire growth marketing pipeline, from initial outreach to performance analysis. Utilized A/B testing and data analytics to continuously iterate on outreach messaging and creator selection criteria, identifying and leveraging key trust nodes within vertical communities. · GTM Strategy & Market Validation: Concurrently validated the B2B product-market fit by launching a tailored email marketing campaign that reached 200+ enterprise decision-makers, gathering critical insights to inform product roadmap and pricing strategy. · Core Competencies Demonstrated: Proven expertise in Market Positioning, Channel Testing, Business Development, Contract Negotiation, Data Analysis, Funnel Optimization, and Strategic Iteration for early-stage startups.

· Data Collection and Analysis: Collected and analyzed traffic and sales data from Tmall, mini-programs and official websites. Adjusted e-commerce strategies according to competitor data. · E-commerce Daily Operation: Monitored product information and inventory on online stores, collected and fed back-order information, and completed preparations for new product launches. · User Experience Optimization: Participated in UI/UX design and brainstormed new interaction methods in EC scenarios.

· Marketing and Promotion: Actively plan new product promotion schemes. Selected and collaborated with celebrities over 10 times. Identified and verified more than 500 KOLs and KOCs and conducting data analysis for campaign optimization. · Event Planning and Execution: Participated in over 10 brand events like China Li-Ning 2022 SS Music Festival. led the festival planning and arranged 500+ guests Solely managed the coordination to ensure seamless execution of the event. · Product Planning and Management: Allocated warehouse goods according to monthly plans, ensuring efficient distribution of products to designated seeding targets. Used Excel proficiently to manage and arrange products.

· Market Research: Research on online communities to analyze driving factors shaping network trends among Gen Z。 · Data Integration: Organized data related to the products of the company, highlighting distinctions between current users and target demographics, operational modes, industry prospects, and internal strengths with eight comprehensive reports. · Industry Analysis: Performed SWOT analysis on competitors and draft several industry planning documents.