Mao-Lin Li

Mao-Lin Li

Machine Learning Engineer @ NewsBreak

About

Senior Machine Learning Engineer with 3 years of experience developing and deploying ML systems at scale for recommendation engines, advertising platforms, and complex data analysis. Proven track record of delivering high-impact solutions that drive significant business metrics improvements (up to 17% QPS gains, 7.8% advertiser value increases) across platforms serving 10M+ daily active users. Published re- searcher with 11+ peer-reviewed papers in top-tier venues (TKDE, SIGIR, VLDB). Successfully launched CTR models, lookalike audience targeting systems, and real-time feature engineering solutions at News- break, combining academic rigor with practical industry impact.

Country

United States

City

Bellevue

Industry

Computer Software

Skill

Airflow, Python (Programming Language), Ads, Large Language Models (LLM), Transformer Models, Deep Learning, Research and Development (R&D), Scikit-Learn, Mathematics, Linear Algebra, Data Science, Statistics, English, PyTorch, TensorFlow, Object-oriented Languages, Unix, Algorithms, Software Development, PySpark

Experience

NewsBreak

Machine Learning Engineer

NewsBreak

LinkedIn
2024-6 - Present · 2 yrs 4 mos

Bellevue, Washington, United States

Arizona State University

Research Fellow

Arizona State University

LinkedIn
2016-9 - 2024-7 · 7 yrs 11 mos

Tempe, AZ

Google Scholar: https://tinyurl.com/y7b9a8p5 • Matrix Factorization with Interval-Valued Data (TKDE 2019, ICDE 2020) - Proposed interval-valued matrix factorization techniques to achieve meaningful latent semantic analysis for interval-valued data. - Achieved 30% accuracy improvement in low-rank decomposition with applications include image classification/clustering and recommendation systems. • GTT: Guiding the Tensor Train in Selecting the Decomposition Sequence (SISAP 2020 Best paper candidate, ISJ 2022) - Proposed a data-driven approach for selecting Tensor-train decomposition order in high dimensional data. - Increased 20% selection quality without exhaustive searching in 15 real-world data sets. • W2FM: The Doubly Warped Factorization Machine (PAKDD 2020) - Proposed a method that leverages multiple space warping strategies to improve the representational ability of factorization machines (FMs). - Achieved 45% improvement than conventional FMs in accuracy with less inference time. - Integrated with a neural network architecture and achieves 17% improvement than modern competitors. • CTTD: Causally Informed Tensor Train Decomposition - Proposed a method that leverages the structural information in a given causal graph and recommends a suitable causally informed decomposition sequence for TT-decomposition. - Achieves 30% accuracy gain compares with expected accuracy. • Personalized PageRank in Uncertain Graphs with Mutually Exclusive Edges (SIGIR 2017) - Propose an efficient Uncertain Personalized PageRank (UPPR) approach on graphs with edge uncertainties. Utilized Sherman-Morrison Lemma to approximate matrix inversion efficiently in PPR computation. - Achieved 2 orders of performance improvement than traditional approaches with comparable accuracy.

Meta

Research Scientist

Meta

LinkedIn
2021-12 - 2023-1 · 1 yr 2 mos

Bellevue, Washington, United States

• Developed end-to-end retrieval algorithms for boosting FB Reels user mimicry. - Developed a launch-ready generator based on two tower sparse network (TTSN) neural net model for boosting user mimicry with 4% improvement. - Designed a scored-based retrieval scenario that leverages user engagements o Created a daily data pipeline to aggregate user engagements, e.g., numbers of music clicks, effect clicks, hashtag clicks) as reference metrics. o Designed a model to combine user engagements to select candidates which prompt users to mimic videos. - Established a clustering method for retrieving trending Reels based on visual representation. o Created a data pipeline to aggregate trending hashtags and visual embedding for fetching candidates. o Applied K-means based method for clustering video candidates for video recommendation.

Facebook

Machine Learning PhD Intern

Facebook

LinkedIn
2020-5 - 2020-8 · 4 mos

Seattle, Washington, United States

• Explored the effect of various feature meta-settings and model architecture settings on the feature selection results/model performance. • Achieved 15% to 17% performance gain with selected configuration compare to production models.

AT&T Labs, Inc.

Student Researcher

AT&T Labs, Inc.

LinkedIn
2019-8 - 2020-8 · 1 yr 1 mo

New Jersey, United States

• Defined features from multi-modal, time-series data to represent several user properties and dynamic behaviors. • Designed a classification algorithm to identify residency within specific areas.

Knowledge Systems Institute

Technical Lecturer

Knowledge Systems Institute

LinkedIn
2015-4 - 2016-5 · 1 yr 2 mos

Skokie, IL

University of Pittsburgh

Research Assistant

University of Pittsburgh

LinkedIn
2014-5 - 2015-4 · 1 yr

Greater Pittsburgh Area

Developed a personal healthcare system that monitoring patients’ health status in real-time. • Implemented system with component-based approach in Java, including graphic users interface (GUI) in Java Swing library, server/client communication, remote database manipulation and multiple sensor controlling.

University of Pittsburgh

Graduate Student in Computer Science

University of Pittsburgh

LinkedIn
2012-8 - 2015-3 · 2 yrs 8 mos

Greater Pittsburgh Area

Teaching Assistant - Introduction to Computer Architecture, (Fall 2012) - Intermediate Programming Using JAVA, (Fall 2012, Summer 2013, Fall 2013) - Introduction to Computer Programming, (Summer 2013, Fall 2013) Fellowship - Arts & Science Graduate Fellow in Computer Science Department, Spring 2013

International Conference on Software Engineering & Knowledge Engineering (SEKE)

Technical Support

International Conference on Software Engineering & Knowledge Engineering (SEKE)

2014-5 - 2014-7 · 3 mos

Vancouver, Canada Area

Maintaining conference database and registration system with PHP and HTML, equipments setting and configuration.

Truth Consulting Company

Technical Lecturer

Truth Consulting Company

2011-5 - 2012-8 · 1 yr 4 mos

Kaohsiung City, Taiwan

Teaching computer knowledge to the workers in processing industry.

National Tsing Hua University

Research Assistant

National Tsing Hua University

LinkedIn
2008-9 - 2011-2 · 2 yrs 6 mos

Logos Lab

• Designed a two-phase cycle count accurate (CCA) arbiter model that speed up simulation performance 20 times than traditional cycle accurate (CA) approach with 100% accuracy in Multi-Processor System on Chip. • Implemented in C++ with SystemC library. • Related publication won Outstanding Paper Award out of 72 papers in international workshop.

Education

Arizona State University

Arizona State University

LinkedIn

Computer Science

University of Pittsburgh

University of Pittsburgh

LinkedIn

Computer Science

National Tsing Hua University

National Tsing Hua University

LinkedIn

Computer Science

Master of Computer Science. • Designed a two-phase arbiter model that speed up simulation performance 20 times than traditional simulation approach in Multiprocessor System on Chip platform. • Implemented in C++ with SystemC library. • Related publication won Outstanding Paper Award out of 72 papers in international workshop.

National Sun Yat-Sen University

National Sun Yat-Sen University

LinkedIn

Computer Science and Engineering

Mao-Lin Li's Contact Information

Email

******@***.com

Phone

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