Manzil De
General Manager, Marketing & Merchandising @ ORION
About
Profile at a glance: • Fashion Design graduate from N.I.F.T. (National Institute of Fashion Technology, Calcutta, India). • Result oriented, self-motivated, pro-active, culturally sensitive, client-centric senior management, offering 20+ years of international experience with 16+ years in senior-level leadership. • Hands-on experienced manager with skills in leading cross-functional teams, managing a product line from cradle to grave, product DNA & pricing, sourcing and launching new products to clients. • Possess strong sourcing abilities ranging from raw materials to vendors & subsidiary units. • Effective liaising/trading with smooth co-ordination between clients and vendors. • Developing prospective clients across product line and maintaining a healthy relationship & growth. • Possess good communication & analytical skills, leadership qualities, man-management, inter-personal & organizational skills, strong negotiation skills. • Ability to select, lead, motivate, train & retain team of subordinates. Focus on team building & training. • Possess quick decision making and problem-solving abilities, leading from the front. • Have good knowledge of local vendors, laundries; as well as local & overseas raw material suppliers. • Ensure timely delivery of goods to clients maintaining close co-ordination across departments. • Good personal contacts with global brands (US, Canada, Europe, Australia & India) & local houses. • Proficient in succession planning, disaster management and establishing sustainable supply chain. Time allocation per major responsibility over a typical working week: Marketing/Merchandising/Sourcing: 60%; Production control/factory visits: 20%; Process improvement/cost saving: 20%
Bangladesh
Dhaka
Textiles
Global Sourcing, Sourcing, Merchandising, Apparel Sourcing, Garment Marketing, Team Management, Apparel, Product Development, Garment trading, Fashion, Textiles, Garment Manufacturing, Denim, Wovens, Negotiation, Retail, Trend, Business Strategy, Strategic Sourcing, Fashion Design
Experience

General Manager, Marketing & Merchandising
Dhaka, Bangladesh
Responsible for introducing $3m business, leading a cross functional team of Marketing/Merchandising/Sourcing/PD, Production/PPC/QA/Logistics/Compliance teams, maintaining high levels of customer satisfaction through relentless customer servicing, constant trendy market feeds, strict T&A management and transparent customer servicing. New customers introduced strategically in line with factory’s strength, analysing growth potential with each customer, competitive pricing, seasonal product launches, paving way for long-term sustainable business.

Divisional Head, Marketing
Dhaka, Bangladesh
Responsible for $22m business across Canadian (Bluenotes, YM Inc., Nygard, Cleo), Australian (Just Group), and European (Mango, Replay, Intersport, LPP, Medicine) leading a cross functional team of Marketing/Merchandising/Sourcing/PD, Production/PPC/QA/Logistics/Compliance teams, maintaining factory profitability, uninterrupted order/raw material flow, annual budget and P&L. Lead a team of 2 GM’s, 3 Managers, 5 Sr. Merchants, and 11 Merchants/Asst./Asso. Merchants; 1 Sr. GM QA/PPC, 2 PPC, 1 QAM & 5 QA’s from Head Office, and full production team from factory. Established systematic/organized and transparent order handling through daily team meetings & weekly review meetings at factory – involving Merchandising/PPC/Production/Quality teams, for smooth production flow. Introduced Canadian brands in line with factory compliance & compatibility, through periodical overseas office visits/meetings maintaining high level of customer relationships.

General Manager, Marketing/Merchandising
Panache (HK) Ltd.
Dhaka, Bangladesh
Profile: Head of Operations Business handled: US$20m. Report to the MD, overseeing entire BD office operations aiding business growth & objectives. Head of overall Merchandising/Operations/Quality Team, leading a team of 2 Merchandise Managers & 4 Sr. merchandisers; 1 QAM & 8 QA’s; and 2 commercial/logistics managers – leading them to successfully meet client’s business demands for smooth operations and continuous business growth. Prepare annual budget, shipment report and PL reports. Handle all product categories – woven/knits/sweaters for men’s/ladies/kids, for $20m business. Handled US & Middle Eastern clients. Introduced couple of Indian clients.

Divisional Merchandise Manager
Dhaka
Profile: Business Head for woven bottoms Handled and grew to $25m Division for Australian (SFG, Cotton On & Faith Fashion), Russian (In Fashion & In City), US (Eckō Unltd.) & Brazilian (CIA Hering) clients with 1 TL, 1 MM, 11 merchants, 2 QAM’s and 8 QC’s. Specialized in handling denim and non-denim business, offering complete sourcing solution to the buyers. Created sustainable vendor base in line with clients’ product line; liaising with existing vendors/laundries/mills. Offered quality garments at best market prices, finding ways to meet buyer’s targets & vendor profitability.

Sr. Merchandise Manager
Dhaka
Profile: Account head for MEXX (CA) garment & accessories business for diversified product range. Key Responsibility Areas & Professional Achievements: Account head for MEXX Canada, growing the division from $7.5m to $20m. Responsible for sourcing compliant factories for apparel & accessories, and establishing a sustainable supply chain - negotiating best prices for modest quantities. Apparel line - ladies/men’s woven tops/bottoms in casual/semi-formal/formal range, circular knitted tops & flat knitted sweaters. Accessories – men’s socks and leather belts/bags/wallets. Coordinated weekly QA team meetings, vendor meets, organized VC with buyer, prepared management reports and sales budgeting. Trained & motivated staffs professionally for optimized performance. Engaged in staff trainings, succession planning, and periodic presentations to visiting group heads from HK. Responsible for initiating accessory business in BD, and efforts lauded by Sourcing Head of MEXX Canada.

Country Manager, Bangladesh
Dhaka
Profile: Country Manager & Sourcing head for Bangladesh Key Responsibility Areas & Professional Achievements: Responsible for overall business growth from 0 to US$9m turnover per annum, and diversifying the product range – handling 4 seasons annually, sourcing compatible factories strategically. Guide/develop existing vendors; and build resources to support the overall business growth. Daily VC’s with production/sales/logistics teams, and weekly VC with the owner in Germany. Proto sample/print/embroidery/wash/lab dip/bulk fabric & trim - development and approvals, SMS, raw material movement tracking, bulk production monitoring, Quality Control, local logistics and bulk shipment. Instrumental in shifting supply chain substantially from China/India to Bangladesh.

Sr. Manager, Marketing/Merchandising
Shingon International Ltd.
Dhaka
Profile: Head for NEXT, MEXX, S.OLIVER, AEO & GYMBOREE – leading 4 Sr. Merchants & 2 Merchants. Key Responsibility Areas & Professional Achievements: Head for US$40m woven bottoms division, handling EU & US clients – leading 4 Sr. Merchants & 2 Merchants. Developed/initiated business with MEXX & S. OLIVER, growing from trial enquiries to $15m in 4 years. Developed, stabilized & grew the US business (AEO & GYMBOREE) from $12m to $25m in 2.5 years.

Senior Executive (Marketing & Merchandising)
Dhaka
Profile: Key Account Manager - Mayoral (Spain) & Zara Men’s (Spain) Key Responsibility Areas & Professional Achievements: Key Account Management & ground level Merchandising with Sales forecasting & budgeting for $10m account. Developed new business with existing and new clients through direct marketing, presentation of seasonal collection. Travel to buyers’ office in Europe for business development & seasonal order confirmation. Account head - woven shirts for ZARA (men’s) and woven bottoms for MAYORAL (kids).
Education
Manzil De's Contact Information
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