Manuraj singh

Leading advance payment collections with a focus on building scalable frameworks, driving predictable cash flows, and setting new industry benchmarks through innovative collection strategies and disciplined execution.

Key Responsibilities: • Responsible for handling customer base of more than 16,000 unit. • Reduced the overall overdue to less than 5% of the achieved Sales. • Managing a team of 12 people including collections, operations, and MIS executive. • Enabled effective decision making for Chairman’s office and MD office via custom reports on a daily, weekly, and monthly basis. • Presented succinct analyses to different functional heads like CFO, CSO to optimize interdepartmental workflow and eventually boost collections/ customer experience. • Produced the action plan to MD office for collections projection and project wise strategy in Sobha Hartland. • Built balance between creating trustworthy relationship with HNW clients and arriving at agreeable solutions in accordance with terms and policies of SPA. Key Assignments/ Initiatives: • Introduced and integrated salesforce for entire collections function starting with SOA, raising demand, payment plan change, completion certificate, late payment charges which resulted in reducing the manual work of executives by 80%. • Overachieved the yearly collection target as on date. • Hiring, motivating, evaluating, auditing, and developing team members to their full potential to ensure the bottom-line targets are met and individually each executive performance is improved. • Preparing monthly incentive batch for team and plan spot incentive reward for the slow week.

1. Distributing & tracking the inventory of marketing collateral(Brochures, Roll-ups etc) for the whole sales team. 2. Dealing with multiple agencies for asset creation like Interior/exterior renders, brand video, events for new launch. 3.Liaising with PR team to write-up for award nominations for Sobha Realty and weekly marketing newsletter for the entire group. 4. Evaluating sponsorship proposals/agencies and creating competitive intelligence report. 5. Making lucrative payment plans and analyzing the pain point inventory with Brand team. 6. Assist in organizing big calendar events like Dubai Property Show London, 121 Hong Kong Property Show, Luxury Property Show London. 7. Tracking the lead generation from various geographies & digital funnel from lead stage to site visit stage from Salesforce. 8. Brand architecture for other companies under Sobha Group, their identity mission and vision goals.

1. Preparing weekly MIS report of Marketing for Chairman Office. 2. Support CMO in day to day operations and weekly sales & marketing update meetings. 3. Carry out the Re-branding of Sobha realty with a detailed exhaustive list of brand footprint across various platforms and the timeline to change it. 4. Track, analyze and report on performance and sales of Marketing. 5. Raising purchase request to vendor payment by liaising with multiple departments & approvals. 6. Created Marketing brochure and the training PPT for entire Sales team.

Observational research as a Mystery shopper • Conducted Market research of 78 stores, collected information from 120+ retail executives for more than 100 SKU’s. • Collected information on types of customers, level of crowd, ambience & location of a store. • Carried out SWOT for each store Analysing the strategies of competitors and their target audience by Brand Pyramid model. • Based on the above sample and data, created personas of store, identified the growing opportunities and new cluster profiles.

Secondary research was conducted for the start-up culture in Dubai.

Responsible for executing activities for site. Piling , material testing, surveying are the key areas of experience. Managing labors, supervisors for activity and coordinating with consultant, client and company's manager for progress of activity.