Manthan Andharia

-Responsible for Planning, Strategizing & Executing ROI driven marketing activities & scaling them as per the organization's Topline goals -Deployed high-performing digital marketing campaigns, growing brand sales and awareness by 30% month on month -Identified growth opportunities for the business by analyzing marketing data and deriving data driven insights for the business goals -Utilized Google Search Ads & Google Performance Max Ad campaigns for targeting & converting high intent audience (already in the MOFU) at a high ROAS = 36 & at 75% lower CAC -Increased sales by Facebook & Instagram profile visit campaigns, & retargeted profile visitors through conversion campaigns, this process yielded in 35% lower cost per conversion -Used Facebook & Instagram traffic campaigns to increase website visitors & thereby building TOFU. Constantly, optimized targeting & creatives to reduce the bounce rate by 20% and increase average session duration -Deployed retargeting campaigns for TOFU audience through Google Display & Video Ads to increase brand recall -Used Engagement campaigns on social media to generate leads for high ticket products -Constantly worked with the sales team to understand the lead quality, & optimized targeting & messaging to lower the junk% -Utilized Google Analytics to analyze audience data, acquisition channels & user behavior on the website -Conducted in-depth competitive research by using tools such as SimilarWeb

-Responsible for generating Leads and qualifying them as MQLs to generate the sales pipeline -Planned & Executed SEM campaigns for creating Brand Awareness & communicating the brand proposition to the consumer -Designed Email marketing campaigns for generating leads through optimizing the campaigns for sign ups -Worked on Google Ads, formulated different campaigns for Decision makers and influencers -Analyzed Google Analytics for user behavior and thereby recommending optimization for content, creatives and communication -Doing activities for brand building by applying a communication strategy in campaigns, content and PR. After AB testing, amplifying the campaign or content by scaling at every stage

Project: FMCG brands Media benchmarking using macroeconomic business analysis, Nielsen data analysis and analytical modelling. -The objective of the project involved using the myriad data points and combining them to derive holistic and robust benchmarking levels in the personal care categories (Facewash & Shampoo markets in India). -Derived benchmarking levels according to category size for market share stack-ups. Also, Derived brand share movements at varying category sales and penetration levels. -Used Nielsen data for benchmarking state wise GRP levels across genres for category sales & media spends in duopolies and distributed categories. -Using Kantar data for benchmarking the spending levels for share gain analysis across category sizes. Softwares used: Microsoft Excel, PowerBI

-Created year-round digital strategy for one of the clients who is Asia’s biggest marathon event organizer. -Identified trends on social media and formulated content strategy to drive youth connection. -Developed a community building strategy for a popular sporting event. -Created a digital campaign for launch and sustenance by content for client’s sponsor in a popular sporting event.