Mansour Afshoon
Founder and Managing Partner @ Benelux Succession Capital
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Belgium
Venture Capital & Private Equity
Petroleum, Trading, Energy, Business Strategy, Oil & Gas, Commodity Markets, Negotiation, Energy Industry, Risk Management, Business Development, Financial Modeling, Contract Negotiation, Leadership, leadership, Teamwork, negotation, Customer Management, Competitive Analysis, Development Strategy, investment analysis
Experience

Founder and Managing Partner
• Pioneered the search fund private equity model in the Benelux market, with the aim to acquire and operate small-to-medium sized companies, with enterprise value up to 50M EUR. • Raised equity from institutional investors and entrepreneurs to fund acquisitions; • Set-up legal framework and obtained approvals from financial governmental institutions. • Conducted cash financial modelling and enterprise valuations (DCF, Trading Multiples); led qualitative and quantitative due diligence on commercial, financial, legal, and operational aspects. • Conducted credit negotiations with banks and private debt providers; negotiated terms for the acquisition of companies; structured deal proposals.

Energy Business Development manager
Geneva Area, Switzerland
• Led market entry strategies, expanding operations and securing supply contracts with major oil companies. • Built relationships with key government officials and c-suite stakeholders, participated to purchase tenders, sourced energy contracts and drove regional growth. • Recruited and managed teams to execute sales strategies, overseeing operational and legal aspects of setting up local offices and entities. • Managed and cultivated relationships with internal stakeholders, such as legal, credit, trading and public affairs teams, ensuring collaboration and alignment. • Created a joint venture by identifying partners; led KYC due diligence and credit risk management; negotiated shareholder and profit-sharing agreements; managed the JV entity. • Negotiated credit lines and open credit insurance with financial institutions for key customers in Africa.

Oil Trader
Johannesburg and Geneva
• Negotiated spot and term oil products contracts with West-African oil companies; managed relationships with c-suite managers and government officials to develop new deals; and identified and nurtured strategic partnerships which led to increased market share and long-term business growth. • Led operations to optimize logistics and review legal contracts; lowered supply costs; met funding requirements of banks and insurers; and reduced outstanding OPEX by 3 M USD. • Transformed market strategy for Congo by changing commercial and operational processes; managed internal and external stakeholders’ push back; became largest supplier to the country; and increased and PNL by 7M USD. • Negotiated 200M USD pre-financing to Ivory Coast refinery securing a two year fuel oil purchase contract to complement regional strategy; and collaborated with refinery management to manage off-take operations. • Developed and transformed market strategy in Ghana; identified strategic logistical assets to build and purchase; obtained approval for oil storage projects worth 150M USD; collaborated with engineering department on execution.

LPG and Naphtha Trader
Brussels Area, Belgium
• Traded LPG, naphtha and gasoline for ARA ExxonMobil refineries and chemical plants in Belgium, the Netherlands, and Germany • Collaborated with aviation, B2B and retail departments to optimize trading strategy; achieved 10% higher margins than competition through close coordination with refineries. • Developed bio-fuels purchase strategy for Benelux refineries, consulting with agricultural firms to source sustainable ethanol and achieve 100% compliance with bio-fuels targets. • Managed the supply of Rotterdam reformer unit during 2012 refinery maintenance; negotiated a first ever purchase contract with Statoil refinery; achieved a 9M USD PNL over 45 days reformer maintenance.

Pricing Economist
Brussels Area, Belgium
• Developed statistical and mathematical models to identify impact of fuel marketing initiatives; conducted pricing models and defined pricing strategies based on elasticities; analyzed loyalty programs, advertisement campaigns and competition reaction. • Conducted value proposition studies in US, Italy, UK and Singapore; developed consumer price elasticity models leading to overhaul of retail sales strategies. • Advised senior executives on data-based decision making; collaborated with Wharton business school to incorporate latest academic insights into our marketing models; conducted and presented joint workshops with Wharton business school.
Mansour Afshoon's Contact Information
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