Mansi Khanna
Chief Operating Officer @ Dr. Reddy's and Nestlé Health Science Limited
About
Overall 18+ years of multi-dimensional experience in FMCG marketing, trade-marketing and national sales and business operation roles. Successfully led the turnaround and crafted growth stories for Nestlé s global brands in Chocolates as well as Dairy categories. In the decade spent in sales and operations role, I spent equal time leading organized and general trade business. Formulated P&G’s retail strategy for organized trade, supported by an efficient go-to-market model aiming to be the No. 1 preferred supplier. Developed expertise in shopper psychology coupled with in-store analytics. Successfully led a large multi-functional organization (700+) and created robust processes to deliver both top-line and bottom-line goals. A qualified corporate trainer recognized at Asia level. Passionate to create an impact on both people and business. Prior to MBA, I worked with McKinsey for two years. Competencies-Brand-Building, Communication Plan, Media, Digital Marketing, Shopper-psychology, Integrated retail operations (from back-end to shelf), New product launch plan, Customer and category management, Leading large multi-functional teams, Effective go-to-market and organization structures.
India
South Delhi
Consumer Goods
FMCG, Consumer Products, Shopper Marketing, Forecasting, Trade Marketing, Retail, Leadership, Competitive Analysis, Customer Insight, Fast-Moving Consumer Goods (FMCG), Business Strategy
Experience

Category Marketing Manager, Dairy
Leading Nestlé India’s Dairy portfolio with global and regional brands like EveryDay, MILKMAID, Nescafe Ready-To-Drink and MILO. Responsible for portfolio management, innovation pipeline, P&L, design and execution of brand communication and consumer activations.

Business Head- Nestlé Health Science, South Asia Region
Nestlé

India Modern Retail Operations and Category Management Leader
New Delhi Area, India
Lead the design/delivery of end-to-end National retail operations chassis along with shopper-meaningful in-store presence, for a business of ~$270mn across ~4000 stores. Responsible for the go-to-market model with right organization design for top-retail business. As shopper-design leader, my work incorporates consulting and collaborating with key retailers on how to grow their category categories via in-store fundamentals. Also, I lead capability for P&G managers as well as some retail partners on shopper behavior and innovative technology solutions from developed markets.

Market Strategy & Planning Manager- Skin Care
Mumbai Area, India
Led the launch-design and execution of one of the biggest white-space launches for P&G India in 2013, in whitening segment.Pioneered the department-store activations and “Retailtainment” for P&G’s top-tier skin-care portfolio in India- adding +8pts of growth and significantly impacting brand-equity. Complete P&L responsibility along with laying down product and channel strategy and a 3-year launch plan on key metrics of distribution, pricing, shelving and visibility.

Unit Manager-Delhi
New Delhi Area, India
Set up the first “interdependent distributor” for P&G India, a marked shift in P&G's Go-To-Market model. Led a multi-functional team, delivering +20% growth on a Rs 300 crore business with + 700 distributor employees and 4 P&G managers.Created energizing plans to maximize new launches, and focus on growing shares in every store.

National Customer Manager- Carrefour & Pharmacy Chains
New Delhi Area, India
Responsible for successful start-up of retail-giant – Carrefour and P&G’s business in their 1st store in India. Worked closely with a multi-functional team and delivered 3X business and premium P&G shares. Recognized as “Best Supplier” by Carrefour global team and “Breakthrough Contributions of the year” award by P&G India. Also, I conceptualized “Win in Pharmacy” plan- an integrated GTM model with specific portfolio choices for chain pharmacy format (+25% business and +7 pts share)

Key Account Manager- Punjab and Haryana
Punjab and Haryana
Spearheaded P&G’s entry into rural markets in Punjab- leading the recruitment, capability development and delivery model, trebling the direct coverage of P&G in Punjab. Also introduced an interesting concept of "Own the store”- to drive greater ownership/accountability from all supervisors to deliver best-in-class executions.
Mansi Khanna's Contact Information
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