Manon Hug

- Lead integrated communications strategy across paid, owned and earned channels, translating business objectives into culturally relevant, data-driven connection plans that drive measurable brand growth. - Define campaign communication tasks and architect channel roles to ensure creative ideas scale effectively across media ecosystems. - Partner with planning, research and data teams to transform audience insights into actionable strategies with clear KPIs and performance frameworks. - Collaborate with creative and client teams to deploy ideas seamlessly across social, PR, digital, TV, OOH and emerging platforms. - Drive thought leadership and strategic innovation while contributing to new business pitches and cross-functional workshops.

National account: Molson Coors/Heineken Group - Cultural and behavioral insights leveraged to turn trends into brand opportunities. - Development of integrated multi-channel strategies (OOH, social, TV, digital) driving awareness and engagement. - Seamless brand integration into audiences’ favorite content through impactful connection plans. - Collaboration with data science, creative, and external partners to deliver innovative, measurable campaigns.

National account: TD Bank (Credit Cards, Real Estate Secured Lending & Personal Lending) - Oversee all aspects of client relationships, ensuring expectations are not only met but consistently exceeded through proactive communication and strategic alignment. - Analyze media alternatives to identify the most effective allocation of budgets, delivering recommendations grounded in data and market insights. - Coordinate with partner agencies and global counterparts, streamlining workflows to ensure efficiency and alignment across markets. - Supervise strategy development and execution, ensuring all campaigns are designed to achieve clients’ business objectives while driving innovation and measurable results. - Mentor and train team members, including planner and coordinators, fostering professional growth and ensuring the delivery of high-quality work. - Lead a team based in Toronto

National account: TD Bank (Credit Cards & Real Estate Secured Lending) - Oversee all aspects of client relationships to ensure expectations are met and exceeded - Supervise strategy and ensure that all campaigns help clients to reach their business objectives - Analyzes media alternatives and make recommendations as how to best allocate the budget - Co-ordinate with partner agencies and global counterparts to maintain efficient workstreams - Supervise relations with media suppliers and oversee negotiation of media - Train strategists, coordinators and help them grow on the account - Supervise a team in Toronto

National account : FCA (Fiat Chrysler Automobile) / Stellantis - Establish digital strategy at a National level - Develop budget allocations across media resulting in strategic and effective media plans - Track costs to ensure compliance with established budgets - Gather and analyze marketing, industry, and consumer insights data to determine the client’s advertising and media needs - Train the junior planner and the media assistant , to help them grow on the account - Work closely with the different Starcom offices in Toronto and Windsor

National account : FCA (Fiat Chrysler Automobile) / Stellantis - Participation in the creation of digital strategy at a national level - Gather and analyze marketing, industry, and consumer insights data to determine the client’s advertising and media needs​ - Assist in developing budget allocations across media resulting in strategic and effective media plans​ - Campaign maintenance ensuring quality control and adherence to overall media plan objectives - Work closely with the different Starcom offices in Toronto and Windsor - Develop POVS

National accounts: Lowe's Group and FCA (Fiat Chrysler Automobile) - Creation, development and presentation of media plan (360) - Analysis and optimization of different campaigns - Collect and analyze industry and behavioral marketing data in order to properly define the advertising and media needs of clients - Budget allocation, targeting, timing recommendations - Participation in media buying (Digital, OOH, radio, etc.) - Assistance in financial management

- Participation à la création des plans média ainsi qu'aux achats afin de promouvoir le magasin et ses offres (OOH, réseaux sociaux, search) - Service à la clientèle : accueil et conseil, gestion des réclamations - Gestion des rayons produits secs et non-alimentaire : réception de la marchandise, mise en rayon, facing

Développement du chiffre d’affaires à travers un service client irréprochable : - accueil et accompagnement de la clientèle - encaissement - gestion des réclamations et retours d’article - fidélisation de la clientèle Gestion du magasin : - réception des marchandises - merchandising - réassort - inventaire

Community management - mise en place d’une stratégie social media (ligne éditoriale, cible, objectifs et indicateurs de perfor oomances, contenu) - animation de la page facebook : création de contenu, analyse des résultats, force de proposition oopour un planning - création d’un compte instagram Participation à la création du nouveau site internet - création du cahier des charges, zonings et maquettes Préparer l’implantation de Leaderfit aux États-Unis (Miami) - étude et analyse des marchés - analyse des cibles et de la compétition - Traduction de contenus Missions annexes - renforcement de l’identité de l’entreprise - benchmark

Acquisition de nouveaux clients : - création d’un fichier client - prospection téléphonique - participation aux rendez-vous avec le représentant des ventes Missions annexes : - création d’un e-mailing - création d’offres promotionnelles - veilles concurrentielles

- Marketing Public Relation - Leadership - Innovation and Management - Entrepreneuship - Global Business