Manon Coïc

In charge of the Product Life Cycle of Stellantis Large Vans: Peugeot Boxer, Citroën Jumper, Fiat Ducato, Opel Movano Manage the commercial launches of new models (range definition – pricing – communication supports – implementation) - Creation of a special series of the small van Doblò Cargo at less than 10 000 € - Launch of the first electric van of Fiat brand: E-Ducato - Launch of Nouveau Ducato, an MCA (“facelift”) for the 40th anniversary - Launch of the Stellantis multi-brands European range for Large Vans

In charge of Sales animation for Parts in BeNeLux for direct customers (dealers) and final clients (owners & users) - Development of the range of remanufactured parts: new product launches, communication supports & sales pitches elaboration, pricing, sales animation (promotions and challenge) - Launch of 2 national promotional campaigns: product selection, promotion definition, customer contest organisation, elaboration of POS & digital content (website, social medias, newsletters…), follow-up

In charge of Business development on new markets with strong added value - Managed the full re-definition of a range: products selection, pricing, communication support creation, distribution channels selection & prospection, in collaboration with technical teams and senior management - Identification of new product applications: food industry, renewable energy and maritime

- Initiation to labels bottle design, important part of the packaging - New corporate presentation brochure

­- Strategic Marketing & its operational implementation ­- Corporate positioning analysis & Competitor monitoring - Product manager: co-managing the Marketing for the launch of a new range (trade names, sales pitches, range designation, customer presentation,...) in collaboration with technical teams - External & internal communication: sales brochures, corporate presentation, customer references, co-organization of a trade fair participation in Germany

- Reorganization of the monthly sales reporting - Creation of a competitors database into the CRM & training of the sales team ­- Agents’ agency agreements management (making amendments for worldwide agents & creating a database listing the clauses of each contract)

- Reception & Information for tourists - Promotion / Communication of the area

Mémoire : La segmentation BtoB et l'évolution des échanges dans la relation client - fournisseur