Manolo López Mijangos

Clients: Augustinus Bader, Ulta Beauty, Evian, Golden Goose, Mercedes-Benz México, Premios Gorrita Azul, Brunello Cucinelli, Tequila 1800, Mezcal Amarás, Coach, Marriott International, Mezcal Creyente, Alo Yoga, AllSaints, Ezequiel Farca + Cristina Grappin, Kris Goyri, Sandra Weil. As Director of Communications and Experiential Marketing, I lead integrated brand strategies for luxury, beauty, and lifestyle clients, from high-impact product launches to immersive events and premium collaborations. I oversee cross-functional teams and manage full-cycle communication strategies across earned, owned, and paid media. With a deep understanding of brand identity, I craft campaigns rooted in storytelling and cultural relevance always aiming to spark connection, elevate perception, and generate ROI. Key Responsibilities: - Development of comprehensive brand positioning and PR strategies. - Execution of annual and monthly marketing calendars across platforms. - Management of integrated campaigns (press, influencer, and experiential). - Creation and production of immersive brand experiences and events. - Budget planning and oversight for press, influencer, and production verticals. - Strategic partnerships with Advocates: KOLs, tastemakers, content creators, and creative figures. - Team leadership, KPI analysis, and crisis communication. Achievements: • Ulta Beauty: Designed and led the experiential and communications strategy for the 2025 retail store openings in Mexico, including activation planning, KOL engagement, media outreach and in-store experience execution. • Mercedes-Benz: Developed and executed cultural initiatives in collaboration with leading festivals, institutions and creative figures, strengthening brand presence within Mexico’s premium cultural landscape. • Augustinus Bader: Supported the brand’s expansion into the Mexican market through a curated network of cultural leaders and experiences, driving early visibility and momentum.

I assumed a key role in enhancing the visibility and reputation of the clients, cultivating and cementing relationships to attain strategic comercial objectives. Key Responsibilities: - Planning and comprehensive execution of events including presentations, launches, press events, one-on-one interactions, influencer and press trips, fashion shows, and trunk shows. - Oversight of invitations - Written communication encompassing the drafting of press releases, newsletters, and communications. - Management of monthly Key Performance Indicator (KPI) reports to assess and adjust strategies.

Key Responsibilities: - Press releases. - Roll-outs for both, internal and external management. - Social media and content management. - Event organization and collaborations. - Media relations and monitoring, data analysis, and crisis management.

I spearheaded the launch strategies for their restaurants, OKU and Satoshi. My responsibilities included influencer marketing campaigns and guests management. Achievements: Establishing Satoshi as a new restaurant within its market segment and building a strong customer database. Developing media relationships and conceptualizing / executing immersive experiential initiatives for the clients.

Client: MaxMara Mexico. I held the position of overseeing visual communication for MaxMara Mexico, with responsibility for all graphic content in both print and digital media. My role involved designing graphic communication for diverse platforms, spanning printed materials to social media content. My creative approach played an important role in upholding brand standards and ensuring visual coherence across all channels.