Manoj Verma

Responsible for planning & driving itel India's communication & digital transformation along with e-commerce growth executing strategies to enhance brand visibility, drive online sales, and optimize digital marketing efforts for itel in India.

My approach involves developing ROI-driven strategies that align with B2C, B2B objectives, with a focus on enhancing brand awareness and building strong product funnels using the most effective marketing tools and technologies available. As an HOD, I set comprehensive performance and growth goals, and ensure seamless integration between different functions. I oversee daily operations and guide the team through digital transformation processes, while exploring opportunities for expansion into gaming, AR/VR, and other emerging technologies. I strive to inspire and motivate my team to achieve their best, while also providing mentorship, training, and support for digital and offline marketing experts. By fostering a culture of excellence, I believe we can achieve great things together.

I focus on developing initiatives across digital, social, and offline channels that support our brand in achieving greater levels of awareness, consideration, and conversion. My key responsibilities include overseeing social media marketing, implementing SEM,SEO strategies, managing media planning and buying, analyzing digital analytics data, and utilizing marketing automation tools to optimize campaign performance. By leveraging these skills and tools, I strive to position our brand as a leader in the market, create meaningful connections with our target audience, and ultimately drive revenue growth for the business.

Responsible for managing and executing a variety of marketing initiatives across multiple channels, including offline, social media, content, Meta, and online video (OLV). This involves developing ideas and seeing them through to completion. My focus is on driving efficiency and optimizing media plans, resulting in low cost-per-new-user-acquisition (CPNDUL). By doing so, I aim to achieve growth in key business metrics such as NDUL, retention, and revenue growth. I also work on MVP and cross-functional projects, as well as launching new verticals as needed. Additionally, I oversee the creation of contextual content both offline and online, ensuring that our messaging resonates with our target audience and supports our overall marketing objectives. Overall, my goal is to help drive the success of our marketing efforts through effective planning, execution, and analysis.

Headed key clients of Optimedia Veitnam with a task to develop existing clients and generate new business. Apart from normal traditional planning, managing budgets, design media schedule, monitor effectiveness of vehicles and event collaborations helping the brands to leverage on digital platform. Generating more revenue for Optimedia on digital platform which includes - identify best mix of digital media channels, analyze & research on strategy for various channels, presenting media proposals.

Ensuring clients satisfaction by achieving delivery & service quality norms for Samsung . Supervising customer service operations for rendering and achieving quality services; facilitating first line customer support by answering queries & resolving issues. Along with have proficiently managed several brands for company like: Aircel Starwood Hotels & Resorts Worldwide, Inc. Cartier,WIC,Panerai, Roger Dubis. Make My Trip United Colours of Benetton

Worked on GSK taking care on responsibility of Media planning and buying for Horlicks range. Working with the client and the account team to understand a client's business objectives and advertising strategy, Liaising with the creative agency team, clients and consumers to develop media strategies and campaigns. Making decisions on the best form of media for specific clients and campaigns & Supervising effective media planning & media buying at the best rates available to deliver cost efficiency for the client. Controlling media inflation along-with developing & Monitoring evaluation techniques