Manoj Sahay
Country Head @ Logitech
About
An experienced and accomplished FMCG sales and marketing professional and CMO with proven track record of success in blue-chip companies like Britannia ( Danone), Reckitt Benckiser, Castrol, HT Media & Sanofi and now Dr Lal Pathlabs. I am passionate about building brands, understanding consumer behaviour and unlocking insights to drive meaningful product and service innovation. What I love about my career in sales and marketing is the opportunity to positively and meaningfully impact consumer's lives for the better. My passion for "consumer" is coupled with a strong commercial acumen which has helped me deliver market beating results in the varied roles I have played across Food, FMCG, Auto, Media and Consumer healthcare/OTC. I am a strong analytical thinker and strategist and have the talent for picking consumer trends and love to use learnings across industries. I am passionate about investing in people, building brands and driving sustainable and profitable growth. My leadership style is open, collaborative, fair, performance driven and led by an unerring belief to do the right thing by our consumers, brand, business and society. I strongly believe that extraordinary results are borne out of a shared desire and a greater purpose to one's work than "just doing a job". Specialities: General Management, P&L Management, Marketing strategy, Product Innovation and New Product Development, Advertising, Media and Communication, Branding and Positioning, Sales, Trade and Retail management, Digital Marketing and CRM, Building teams and processes, Mentoring and Coaching
India
Gurgaon
Consumer Goods
General Management, P&L Management, People Development, FMCG, Market Research, Product Development, Strategy, Customer Insight, Trade Marketing, Market Planning, Brand Management, Segmentation, Marketing, Sales Operations, Brand Architecture, Channel Partners, Marketing Management, Management, Team Management, Marketing Strategy
Experience

Country Head
New Delhi, Delhi, India
Logitech India is at the cusp of leading the growth engine for both consumer and business segments, and I am proud to lead the India team at this very exciting time in our history. At Logitech, our purpose is to extend human potential in work and play. We do this by designing software-enabled hardware solutions that drive superior performance when gaming and superior productivity while at work, all with maximum comfort, speed and accuracy. We enable creativity when pursuing passions and connectivity so everyone is seen, heard and can contribute in their own unique way. As a Swiss company focused on innovation and quality, our products are the point of connection between people and the digital world. We harness the transformative power of design to drive innovation and progress throughout our portfolio in order to deliver truly unique and meaningful experiences. With products available in nearly every country and more than 3.5 million items shipped each week, Logitech is dedicated to driving outcomes that are better for people and planet, reducing our environmental impact by leading the industry in designing for sustainability.

VP - Consumer Healthcare
Mumbai, Maharashtra, India
Lead the consumer healthcare vertical at Torrent, driving rapid growth, formulating and executing portfolio strategy for expansion and growth leveraging both internal capabilities and external opportunities.

COO
Early stage healthcare start-up
Gurgaon, India

Chief Marketing Officer
Gurgaon, India
I led the Marketing and Strategy function at Dr Lal Pathlabs, India's 1st and amongst the largest private diagnostic companies. The role combined consumer, retail and HCP marketing along with wide exposure to Digital innovation and Consumer experience. Key Achievements - Launched Swasthfit, a wellness and preventive health business, which contributed to 60% of the revenue growth of the company. Grew from 400mn INR to 1600mn INR in 2 years & has become a sustainable growth engine for the co. - Designed, built and maintained a digital presence for Dr. Lal Pathlabs ( website, app, PR, social listening & response). Put together an integrated digital strategy weaving in SEO, SEM, CRM, email, social media, and paid channels. Launched mobile App - it is the #1 downloaded and rated app in it's the category. - Drove digital transformation for improved consumer experience, This helped reduce cost and improved NPS score to 65% (vs 50%). - Used data analytics to launch consumer segmentation thus reducing dependence on seasonal growth and helped drive patient vol. by 15% CAGR. - Drove marketing and sales focus in B2B, high-end diagnostics in oncology, genomics, and neurology, thus driving 50% CAGR revenue growth y-o-y for the last 3 years. - Revamped trade and franchise management policy to aggressively drive expansion & access - Franchise numbers at 9000+ Vs ~6000 (in 2016)

General Manager Consumer Health Care South Asia
Mumbai Area, India
Key Responsibility Set the vision for and lead the organisational transformation to build a single strategic entity of consumer healthcare. Formulate and execute a strategic vision for 7020 mn INR P&L for South Asia. Key Achievements Led the complex merger of three disparate business units into a single strategic entity of Consumer healthcare Improved sales efficiency, increased investment behind key brands and instituted FMCG trade management and distribution best practices thus improving growth from 7% CAGR to 13% CAGR & profitability by 500bps. Capability building of sales and marketing teams and set up GTM strategy for national OTC launches. Formulated and implemented a strategy road map to invest behind core brands Combiflam, Avil, Enterogermina, and Allegra while reducing investment in the Nutraceutical business. OPPI awards on the best new launch (Depura) and Best Trade marketing program (Shubh Labh).

Head of Marketing - Hindustan & Hindustan Times
New Delhi Area, India
Head Of Marketing for Hindustan ( 2012-Jun'14) & then Hindustan Times ( Jun'14 to Nov'14) Key Responsibilities Transforming product & content strategy for the Hindi daily and focusing on hyper-local and regional customization to drive readership, circulation and hence Ad sales revenue. This involved close, collaborative working with the Hindi editorial team across UP, Bihar, and Jharkhand. Establishing a data-driven, consumer obsessed, results-oriented marketing function within the business. Key Achievements - Set up the marketing team function, systems & processes to help drive content & readership. - Through rigorous product & content improvement, drove the daily to become #1 on readership from #4. EBIDTA jumped from 16% to 24% and revenue grew by 15% in a flat market. - MD award for Outstanding Revenue & Profitability growth 2013-'14.
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