Manoela Cordeiro Sartoris

Head of Marketing for Adult Specialized Nutrition (Institutional B2B Channel) and Transformation Leader driving Brand Positioning and Portfolio Architecture. Ownership of P&L, forecasting (S&OP), business reviews, market performance analysis and strategic planning, ensuring sustainable growth and profitability. Definition and execution of end-to-end, full-funnel integrated communication strategies across key stakeholders (including healthcare professionals, end consumers and hospital decision makers). Strong focus on talent development, performance management, succession planning and team engagement.

Head of Marketing (Grouper), leading Early Life Nutrition and Growth Challenges strategies (Pediatrics categories). Brands: Aptamil, Aptanutri, Milnutri and Fortini Strategic ownership of Aptamil (global category leader), Aptanutri and Fortini, with full accountability for P&L, forecasting, performance, innovation pipeline and integrated communication. Led innovation and renovation initiatives across products, packaging, services and formulation upgrades, driving portfolio relevance and growth. Direct leadership and development of 3 managers, operating in a highly cross-functional environment.

Led Aptamil (global category leader) and the launch of local Aptanutri brand (developing a new market segment). Developed brand strategy, integrated communication, pricing and go-to-market plans, delivering above expected sales growth.

Responsible for OneTouch brand management and marketing strategy for the Specialties portfolio (OPME). Leadership of strategic marketing initiatives and new business development. Operated in a business transformation environment following Pátria Investments acquisition.

Full ownership of brand strategy and P&L management for OneTouch in Brazil, operating in a highly regulated Diabetes / Medical Devices environment. Led Business Intelligence and Market Intelligence initiatives at local level. Team with 4 direct reports.

Led brand strategy and new products launch for OneTouch Brazil. Member of Extended LatAm Leadership Team (for J&J Diabetes Care Companies). Led the brand’s first E-commerce strategy, delivering sell-out growth during the campaign period. And managed an internal strategic partnership with Janssen to expand the product prescribing physician base.

OneTouch brand in Brazil (Diabetes / Medical Devices). Led the restructuring of Marketing and Business Intelligence functions, strengthening data-driven decision making. Oversaw Category Trade Marketing strategy for the Pharmacy retail channel, improving execution and commercial effectiveness.

Led brand development, innovation and communication projects for Dirt is Good / OMO across Latin America, operating in a cross-functional environment. Drove profitability and margin improvement initiatives (VIP – Value Improvement Projects), including formulation, packaging, distribution and portfolio optimization, delivering cost efficiencies and margin enhancement.

Managed innovation and communication projects for Lifebuoy across Latin America, leading cross-functional teams and owning business case development and approval. Led Corporate Social Responsibility (CSR) initiatives for the brand in LATAM, ensuring full alignment between global strategy and local market execution.

Supported marketing strategy and execution for Neosaldina, with strong exposure to media campaign development, performance analysis and cross-functional collaboration.

Supported brand management, communication initiatives and market analysis for a leading OTC brand (Neosaldina), contributing to commercial performance and brand execution.

Supported brand strategy and marketing execution for Pharmaton and Pharmaton Kiddi, with exposure to campaigns, launches and trade marketing initiatives.

Supported marketing and communication activities for Anador and Finn, gaining foundational experience in pharmaceutical consumer healthcare marketing.