Jasmin Manner

Provided strategic guidance to early-stage and established consumer brands on growth opportunities and go-to-market strategies, leveraging category insights to inform commercial decisions.

The Honest Company (THC) is a mission-driven, digitally native brand focused on leading the clean lifestyle movement and creating a community for conscious consumers. The company was founded by Jessica Alba in 2012. - Leading all Brand Management, Marketing Communications, Creative and Direct-To-Consumer (DTC) - Full P&L responsibility for the $320M business

High Ridge brands is one of the largest independent Personal Care companies in North America. From Hair to Skin and Oral Care, High Ridge Brands is committed to delivering extraordinary experiences for savvy consumers. With over 14 trusted brands, incl. Zest®, Alberto VO5®, Reach®, Firefly®, Coast®, LA Looks®, SGX NYC® and Thicker Fuller Hair® we offer superior benefits at honest pricing. In addition, the company has relationships with leading entertainment properties through which it holds licenses such as Star Wars, Transformers, Black Panther, Hello Kitty, Shopkins and LOL. High Ridge Brands is a portfolio company of Clayton, Dubilier & Rice.

Leading Marketing and Innovation of a $400mio business across three strategic business units Hair Care, Skin Cleansing and Oral Care.

Responsible for leading all elements of Marketing, Innovation, Digital, Consumer Planning, Shopper Marketing and Category Development for Diageo’s spirits and beer business across Central America, the Caribbean and South Latin America. Lead a multi-cultural team of 55 employees with 9 Direct Reports, some virtual in the markets. The portfolio includes global trademarks like Johnnie Walker Whiskey, Smirnoff Vodka, Baileys Liquor and Guinness Beer. Key achievements: • Successfully focused on three business drivers to over-deliver fiscal year 2016 (07/15-06/16). As a result, Diageo beat competition and grew the category in 11 out of 12 markets. • Diversified the innovation portfolio beyond Scotch, particularly the ready-to-drink Vodka category, delivering 33% growth vs. LY. • Drove recruitment into luxury brand portfolio, resulting in 30% volume growth and making the region the fastest growing and largest luxury Reserve market for Diageo. • Repositioned mainstream brand VAT69 to become core primary brand for the region, driving 38% volume growth for this segment, gaining status to lead the brand for Diageo globally. • Expanded Johnnie Walker ‘storyline’ campaign by using global publishing model and enriching it with monthly digital content campaigns, using local influencers and embedding it in local cultural calendars. • Built media capabilities in local teams and increased media efficiency by 20%. • Re-designed annual Marketing business plan and developed a joined-up plan with Sales and Finance to ensure brilliant execution on time in full. The new business plan was adopted by the Global Team.

P&L responsibility for $850MM Personal Care Business Unit with oversight for Personal Cleansing and Deodorant categories. Leading brands include Dial, Right Guard, Tone, Coast and Dry Idea. Key achievements: • Drove strategy to deliver record earnings in one year, improving EBIT by 33% while increasing brand equity investments. • Architected dramatic turnaround of profit development through cost improvements, price increases and trade efficiencies. Gross profit increased 4.7 pts versus previous year. • Led cross-functional team to identify, execute and track over $20MM in cost-savings projects. • Drove supply chain improvements through SKU rationalization. Closely monitored inventory levels and improved cash net working capital ratio by 3.2 pts. • Created new innovation strategy for under-performing hand soap business, increasing sales by 15%. • Reorganized Marketing and Sales Planning with flatter hierarchies to enhance people empowerment, which accelerated innovation process, improved forecasts and created winning team attitude.

Developed and executed strategic business plan and all aspects of Marketing for Personal Cleansing business unit. Managed both innovation and base operation for all cleansing brands, spanning across five highly competitive categories: Body Wash, Bar Soap, Liquid Hand Soap, Hand Sanitizer and Hand & Body Lotions. Key achievements: • Built and executed three-year business plan, delivering 23% CAGR sales growth and 12% CAGR profit growth. • Launched # 1 innovation in personal cleansing category in the US between 2008-2010. • Rose personal cleansing market share from # 4 position to # 2 position behind Unilever, surpassing P&G. • Repositioned and relaunched the Tone brand with the first integrated advertising campaign in 16 years, resulting in 22% growth in the most profitable body wash category. • Launched facebook based fully integrated digital campaign for Dial For Men, that company nominated for Cannes Lions International award in category of ‘best use of social media marketing’. • Conducted frequent Top-to-Top reviews with key customers. Developed Wal-Mart strategy and plans with efforts being awarded with Wal-Marts vendor of the quarter in 2009 and 2010.

Led cross-functional team and kicked off process for development of strategies to incorporate sustainability into all planning and functions, including product development based on lifecycle analysis.

Managed $500MM strategic business unit ‘hair color’ worldwide and staff of 9. Key achievements: • Achieved turnaround after only one year and grew sales 38% in three years. • Built 3-year pipeline of color initiatives, maximizing value of international color brands and resulting in a market share gain of 3 pts to all-time high European share of 28%. • Implemented most radical sku reduction and packaging standardization program in history of cosmetics division, resulting in gain of 3 pts profit contribution. • Introduced first value hair colorant under St Algue in France and Schwarzkopf in Germany, achieving 7% market share in launch year, becoming the most successful hair color launch in the market in the past decade. • Identified and developed next generation of product sublines for Palette brand, catapulting Palette to become # 1 selling color brand in total Europe ahead of L’Oréal Excellence. • Appointed lead marketing contact for all Colipa and regulatory issues regarding hair; coordinated new warning regulations for all colorants worldwide.

Brand management of $200MM division of Schwarzkopf Hair Care brands, including Schauma, Glem Vital, Schwarzkopf and Bonacure. Led cross-functional teams and managed 3 direct reports. Key achievements: • Relaunched brand family with increased price positioning, achieving all-time high market share for Schauma in Germany, which widened the gap of this #1 shampoo brand to its nearest competitors by 1.5%. • Successfully launched a treatment line under Schauma, building 4% share of the category in the first year.

Brand Manager International for Country Colors brand (1999-2000) • Restaged Country Colors brand, turning around business in a declining ammonia-free hair color marked. Junior Brand Manager International for Palette brand (1998-1999) • Conducted SWOT for Palette brand and reworked positioning and claim, leading to 32% net sales growth in relaunch year.

• Redesigned sales process of global glass manufacturer, effectively applying business process reengineering. • Developed and recommended action plan for new profit center structure of a public transport company, which was successfully implemented, helping to acquire two additional projects.